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1. COURSE OBJECTIVES
The purpose of Introduction to Hospitality Industry course is to introduce students to the the hospitality industry with a focus on hotel management and details the symbiotic relationship between departments. Understanding the scope of the industry involves identifying the major organizations, their brands and their market segments. Students will learn about lodging operations and how activities are coordinated with the front desk, rooms division, and other departments.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1
Chapter 1: The nature of hospitality and the hospitality industry
3
1
4.5
6.5
1,5,6,7,8,9,10
2
Chapter 2: Organizational structure
2
1
0
5.5
2,5,6,7,8,9,10
3
Chapter 3: Front office management
2
1
0
5.5
3,5,6,7,8,9,10
4
Chapter 4: Food and Beverage management
2
1
0
5.5
3,5,6,7,8,9,10
5
Chapter 5: Hotel meeting and convention management
2
1
0
5.5
3,5,6,7,8,9,10
6
Chapter 6: Sales and marketing management
2
1
0
5.5
3,5,6,7,8,9,10
7
Chapter 6: Sales and marketing management (con’t)
2
1
0
5.5
4,5,6,7,8,9,10
8
Chapter 6: Sales and marketing management (con’t)
2
1
0
5.5
4,5,6,7,8,9,10
9
Chapter 7: Hotel finance & accounting
3
1
0
6.5
3,4,5,6,7,8,9,10
10
Chapter 7: Hotel finance & accounting (con’t)
3
1
4.5
6.5
3,4,5,6,7,8,9,10
11
Chapter 8: Human resources management
2
1
0
5.5
3,4,5,6,7,8,9,10
12
Chapter 9: Technology, innovation and hotelscape management
2
1
0
6.5
3,4,5,6,7,8,9,10
13
Chapter 10: Hotel general manager job and leadership
3
1
0
6.5
4,5,6,7,8,9,10
14
Guest speaker
0
2
4.5
6
6,7,8,9,10
15
Group presentation
0
0
9
0
6,7,8,9,10
Total (hour)
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Assessment of attitude
The number of attendances and participation in lesson
9,10
10%
Group Assignment
Knowledge and skill assessment
Form: Group assignment of 4-5 members
Content: Suppose that your team is currently working as an external consultant, making a proposal to implement a recommendation for a selected hotel in a specific area
- Criteria:
+ Clear and feasible topics : 2 points
+ Sufficient contents, straight to the point, logical analysis: 4 points
+ Use of variety of references: 1 point
+ Coherent writing, precise citation: 1 point
+ Well-presented, good Q&A part: 2 points
Total: 10 points
1-8
30%
Summative
Final test
Knowledge, skill and attitude assessment
Form: Semi multiple choice questions + written questions (1-2 case study solving) (60-70 mins)
Content: all materials covered in the course schedule
- Criteria:
+ Giving precise MC answers: 6 points
+ Clear, structured, informative essays: 4 points
Total: 10 points
1-10
60%
Total:
100%