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1. COURSE OBJECTIVES
This course addresses all operating departments of a full-service hotel. While it is detailed in its coverage of the general manager’s responsibilities, it does not include “how-to” information about hotel departmental-specific tasks. Instead, it addresses hotel management from the general manager’s perspective. After the course, students should have the understanding of hotel industry, the guest service imperative, the hotel general manager, human resources, revenue management, some main functions in the hotel such as sales and marketing, front office, housekeeping, property operation and maintenance, personal safety and property security, and managing in the global hotel industry.
2. COURSE CONTENTS
No.
Content
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays,
Assignments, Teamwork
Self-study with teacher’s tutorials
Lecture
Practice, Seminar
1, 2
Chapter 1: Overview of the hotel industry
5
1
1.5
9
1, 7, 8, 9
3, 4
Chapter 2: The guest service imperative
4
2
3
9
2, 6, 7, 8, 9, 10
5, 6
Chapter 3: The hotel general manager
4
2
3
9
2, 6, 7, 8, 9, 10
7, 8
Chapter 4: Revenue management
4
2
3
9
3, 5, 6, 7, 8, 9, 10
9
Mid-term exam
3
0
9
1,2,3,5,6,8,9
10
Chapter 5: Sales and Marketing
2
1
3
7.5
3, 6, 7, 8,9,10
11,12
Chapter 6: Front Office and Housekeeping
4
2
3
9
3, 6, 7, 8,9,10
13
Chapter 7: Property operation and maintenance
2
1
1.5
7.5
4,6,7,8,9,10
14
Chapter 8: Personal safety and property security
2
1
1.5
7.5
4,6,7,8,9,10
15
On-site visit/ Guest speaker
0
3
3
6
1,2,3,4,6,8,9,10
Total
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Option 1
Option 2
Formative
Attendance
The number of attendances and participation in lesson
8
10%
10%
Mid-term Assignment 1: Quiz
Chapter 1, 2, 3, 4
Quick test, 45 -60 minutes
1,2,3,5,8,9
15%
15%
Mid-term Assignment 1: Report
Individual Report
2,3,4,5,6,8,9
15%
Mid-term Assignment 2
Group presentation
2,3,4,6,7,8,9,10
15%
Summative
Final test
Chapter 1, 2, 3, 4, 5, 6, 7, 8
MCQ + writing (60 - 90 mins)
1,2,3,4,5,8
60%
60%
Total:
100%
100%