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1. COURSE OBJECTIVES
In the hospitality industry, event management is an integral activity. The organization of events and conferences is not only to enhance community cohesion, express local culture but also to attract tourists and bring economic benefits to the community. Therefore, the event management in hospitality in Vietnam is growing strongly and meeting the great and diverse needs of many individuals and entities. For a student studying Hospitality Management, related knowledge and event management skills in hospitality would enable him/her to work as banquet/conference management personnel as well as managers at event management companies in the future
2. COURSE CONTENTS
No.
Content
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays,
Assignments, Teamwork
Self-study with teacher’s tutorials
Lecture
Practice, Seminar
1- 2
Chapter 1: Overview of event management in hospitality
5
0
12.5
1,2,3,6,7,8,9,10
3-5
Chapter 2: Formatting, planning, budgeting in event management in hospitality
5
6
4.5
14
3,4,6,7,8,9,10
6-7
Chapter 3: Event planning in hospitality
5
0
4.5
14
3,4,6,7,8,9,10
8-10
Chapter 4: Event preparation in hospitality
5
3
4.5
14
5,6,7,8,9,10
11-13
Chapter 5: Event logistics management in hospitality
5
3
4.5
14
5,6,7,8,9,10
14- 15
Chapter 6: Managing activities of events in hospitality
5
3
4.5
14
5,6,7,8,9,10
Total
30
15
22.5
82.5
3. COURSE ASSESSMENT- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Option 1
Option 2
Option 3
Formative
Attendance
The number of attendances and participation in lesson
8
10%
10%
10%
Mid-term Assignment 1: Quiz
Chapter 2, 12, 3, 14, 4, 6
Quick test, 45 minutes
1,2,3,4,5,6,8
15%
15%
Mid-term Assignment 1: Report
Chapter 2, 12, 3, 14, 4, 6
Individual Report
1,2,3,4,5,6,8
15%
15%
Mid-term Assignment 2
Chapter 2, 12, 3, 14, 4, 6, 8, 9, 10 (appendix 1 )
Group presentation
1,2,3,4,5,6,7,8
15%
15%
Summative
Final test
Chapter 2, 12, 3, 14, 4, 6, 8, 9, 10
MCQ + writing (60 - 90 mins)
1,2,3,4,5,6,8,10
60%
60%
Assignment_3: Group Written Report
1, 2, 3, 4, 5, 6, 7, 8, 9, 10
60%
Total:
100%
100%
100%
APPENDIX 1:
Group presentation
- Type: Group Presentations: Present a complete event plan following 3 periods:
- Before the event: Show the screening process, how you progress your idea of creating event and the planning process: Formatting, planning and budgeting for event
- During the event: Establish your preparation for event: logistics, contract, necessary documentation and setting up infrastructure.
- After the event: Close- down procedure, evaluate the event
- Group members
At the beginning of the term, your lecturer will allocate you to a group of 4 to 6 students randomly chosen within your class.
-Criteria: Rubric Group Assignment Assessment
+ Describe the event and relate it to the theory
+ The logical between each steps of planning for event
+ Presentation skill: Ability to answer question
- Group report
- Task: In a group, students will have to prepare a written report and present their complete event plan (following the structure as mentioned in section 1: presentation , and then analyze how you apply theory from the course to build your own idea for an event.
All works are presented on A4 sized paper, size: 12, font: Times New Roman; margin settings as follows: top 2.5 cm, bottom 2.5 cm, left 3.5 cm, right 2 cm; spacing 1.5.
- The typical outline of a report should be as followed:
- Provide a brief introduction to the event
- Describe generally the event plan
- Follow the structure of 3 period: Before, During and After an event.
Criteria
Ratings
Pts
Describe the event plan and connect it to the theory
0 to <2
2 to <3
3 to <4
4 to 5
The description was superficial; there was a dearth of application of pertinent ST theories.
A good explanation of the issue was provided; proper application of several pertinent theories was used to develop your event plan.
The plan was described in length and backed by evidence; the plan was correctly applied using major important theories.
The plan was described in length and with substantial evidence. Outstanding application of all pertinent notions.
5
The logical between each steps of planning for event
0 to <1
1 to <2
2 to <3
3 to 4
Not follow the 3-step structure
Gave suitable process matching with 3 steps.
Show the logical connection between each steps
high level of understanding 3 step structure
4
Presentation skills
Ability to answer questions
0 to <0.25
0.25 to <0.5
0.5 to <0.75
0.75 to <1
Poor answers to questions; unable to form answers.
Acceptable answers to questions; able to form answers that are mostly relevant.
Competent answers to questions; able to form answers that are mostly succinct, clear and supported.
Very competent answers to questions; able to form answers that are succinct, clear and well supported.
1
Total
10