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1. COURSE OBJECTIVES
The course is designed to provide hotel management major students with the necessary knowledge, skills and abilities to set up, develop and operate a new hotel business project. The content of the course focuses on the qualities of an entrepreneur operating in the hospitality industry, finding new business opportunities and gathering the resources needed to turn these opportunities into a completed business project in the hotel business field. Students will learn how to evaluate a successful entrepreneur in general and a hotel lodging service entrepreneur in particular and evaluating the business projects. Also, students will be able to work in groups to create a lodging service business plan.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1
Chapter 1: Overview of entrepreneurship and the basics of starting up a hotel business
2
0
0
4.5
1,2,8
2
Chapter 1: Overview of entrepreneurship and the basics of starting up a hotel business (continue)
2
1
3
4.5
1,2,8
3
Chapter 1: Overview of entrepreneurship and the basics of starting up a hotel business (continue)
2
1
1.5
7.5
1,2,3,8
4
Chapter 2: Entrepreneurship and innovation in lodging service startup business
2
1
0
4.5
3,4,8,9
5
Chapter 2: Entrepreneurship and innovation in lodging service startup business (continue)
2
1
3
7.5
3,4,8,9,10
6
Chapter 3: Feasibility of the business idea
2
1
1.5
4.5
3,10,11
7
Chapter 4: Design business plan
2
1
1.5
7.5
3,9
8
Chapter 4: Design business plan (continue)
2
1
1.5
4.5
1,3
9
Chapter 5: Marketing plan and strategic plan in hotel business.
2
1
1.5
4.5
1,3
10
Chapter 5: Marketing and strategic management in hotel business. (continue)
2
0
1.5
7.5
4,8,9,10,11
11
Chapter 6: Human resource management in hotel business
2
1
1.5
4.5
5,8,9,11
12
Chapter 7: Operation management in hotel business
2
1
1.5
4.5
6,7,8,9
13
Chapter 8: Finance management in hotel business
3
1
0
7.5
7,10,11,12
14
Chapter 8: Finance management in hotel business (continue)
3
1
1.5
4.5
10,11,12
15
Idea and business plan Pitching
0
3
3
4.5
1,2,3,4,5,6,7,8,9,10,11,12
Total (hour)
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
In class attendance checking
The number of attendances and participation in lesson
1,2,3,4
10%
Mid-term test
Assessement of knowledge and skills
MCQ + writing
5,6,7,8
30%
Summative
Final test
Assessement of knowledge and skills
MCQ + writing
1, 4,5,7
60%
Total:
100%
Guidance: Base on learning outcomes, what teaching method, learning method and evaluation are needed to achieve these learning outcomes and evaluate the level of achieving learning outcomes. Department should build criteria to assess measuring level of course learning outcomes (according to Rubric)
- Types of assessment
- Requirement for assessment when suggesting assessment method
Value
Measure exactly what is needed to be measured (assessment criteria/factor should be correlative with knowledge/skills demonstrating in respective learning outcomes).
Reliability
Assessment from two teachers/lecturers who evaluate the same task of student or from one teacher/lecturer in different time.
Fairness
Students are provided information about assessment criteria.
1Scoring bases on specific criteria.
Students are completely instructed knowledge, skills needed to meet assessment criteria.
- Assessment methods
Performance Based Outcomes
Demonstration, presentation, simultation, role play, work sample, performace test (Trình diễn, thuyết trình, mô phỏng, đóng vai, bài kiểm tra mô phỏng công việc thực tế, thi đánh giá năng lực)
Project, lab test, fieldwork, thesis, practicum, portfolios (Dự án, thực hành ở phòng lab, đi thực địa, luận văn, rèn luyện nghiệp vụ, hồ sơ)
Knowledge Based Outcomes
MCQs, short essay questions, posters (Thi trắc nghiệm, viết bài luận ngắn, posters)
Case studies, long essay questions, critiques, journal/blogs (Nghiên cứu tình huống, viết bài luận dài, bài phê bình, bài báo/blog)
Low Order Thinking Skills (Kỹ năng tư duy cấp độ thấp)
High Order Thinking Skills (Kỹ năng tư duy cấp độ cao)
SUITABLE ASSESSMENT METHODS (knowlegde)
Remember
Understand
Apply
Analyse
Evaluate
Create
MCQ
MCQ
Open questions (allow to use materials)
Case study
Evaluate published articles
Create product model
Standardized test
Fill in the blank
Group project
Presentation
Evaluation essay
Thesis, dissertation, poster
Quiz
Quiz
Practice, experiment
Project
Evaluate problems
Compose
Summarize book, documentary
Speaking test
Business model
Case study
Start-up