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1. COURSE OBJECTIVES
The course equips students with in-depth knowledge of international marketing and tools for marketing planning in foreign markets. Students should be able to analyze factors of international marketing environment that can affect international marketing of businesses, find target export markets, study behavior of importers in order to design international marketing plans in international business.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise, Assignments…
(3)
Self-study with teacher’s tutorials
(4)
Lecture (1)
Practice, Seminar (2)
1
Chapter 1: Overview of International Marketing
2
1
2
5,5
CLO1,2,5,6
2
Chapter 2: International Marketing environment
2
1
2
5,5
CLO1,3,5,6
3
Chapter 2: International Marketing environment (cont.)
2
1
1,5
5,5
CLO1,3,5,6
4
Chapter 3: Market research in International Marketing
2
1
1,5
5,5
CLO1,3,4,5,6
5
Chapter 3: Market research in International Marketing (cont.)
2
1
1,5
5,5
CLO1,3,4,5,6
6
Chapter 4: International Marketing Planning
2
1
1,5
5,5
CLO1,4,5,6
7
Chapter 4: International Marketing Planning (cont.)
2
1
1,5
5,5
CLO1,4,5,6
8
Chapter 5: International Product Strategies
2
1
1,5
5,5
CLO1,4,5,6
9
Chapter 5: International Product Strategies (cont.)
2
1
1,5
5,5
CLO1,4,5,6
10
Chapter 6: International Pricing Strategies
2
1
1,5
5,5
CLO1,3,5,6,7
11
Chapter 6: International Pricing Strategies (cont.)
2
1
1,5
5,5
CLO1,3,5,6,7
12
Chapter 7: International Distribution Strategies
2
1
1,5
5,5
CLO1,5,6,7
13
Chapter 7: International Distribution Strategies (cont.)
2
1
1,5
5,5
CLO1,5,6,7
14
Chapter 8: International Promotion Strategies
2
1
1,5
5,5
CLO1,3,5,6,7
15
Chapter 8: International Promotion Strategies (cont.)
2
1
1,5
5,5
CLO1,3,5,6,7
Total
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
- Attendance checking: minimum of 5 times
1,2,3,4
0%
Midterm Test
Mid-term exam: Group assignment
- Group assignment includes two parts:
+ Group essay: 5-7 pages A4 (excluding Appendices)
+ Font: Times New Roman 12
+ Top, bottom, left and right margins are 2.5cm, 2.5cm, 3.5cm, 2cm respectively 1.5 lines spacing
+ Group presentation: 10-15 minutes per group (including Q&A session)
+ Clear subject matter 2 points
+ In-depth analysis 2 points
+ Diversified list of references 1 point
+ Concise presentation (language) 1 point
+ Creativity 1 point
Total: 7 points
- Presentation grading:
+ Focused and concise presentation and Q&A 3 points
5,6
20%
Summative
Final test
- Exam format: written exam in 50 minutes
- Content: issues have been studied
- The written exam consists of 02 parts:
+ Part 1 contains 30 multiple choice questions covering all chapters
+ Part 2 consists of 02 essay questions which require the application of knowledge in practice: question 1 covers the first half of the course, question 2 covers the other half of the course (content on 4Ps).
- Students are not allowed to use any material during the exam.
- Evaluation criteria:
+ For essay questions:
Concise anwers to 2 essay questions: 4 points
+ For multiple-choice questions:
Correct answers to multiple choice questions: 6 points
Total: 10 points
otl0 ponts
1,4,5,6
60%
Total:
100%
* Summative assessment:
(2) Extra credit (or bonus points for study encouragement):
- Given when students actively participate during lectures
- Students give their answers to the lecturer’s questions straight to the point
- 3 times: 1 bonus point for the mid-term exam, 6 times: 1 bonus point for the final exam, the total bonus points not exceeding 2 points for mid-term exam or 1 point for final exam scores.