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- COURSE OBJECTIVES
Business has become global. Vietnam is one of the economies that have taken advantage of economic globalization. Traditionally known as an exporter of rice, coffee, footwear and textile, Vietnam now exports electronics broadcasting equipment and integrated circuits more than anything else. The shift in the Vietnamese trade pattern highlights major changes that is taking place under economic globalization and the strategic adaption that firms have been pursuing.
What is the globalization of business? What opportunities and challenges does it present to firms? What strategies should firms develop in coping with them? This introductory course on international business will begin by exploring the business of globalization. It will examine opportunities, issues and challenges that today’s firms are faced with. It will then reflect on major theoretical frameworks and empirical insights of the fundamentals of business, and start understanding their similarity with and difference from fundamentals of global business. as they compete with global rivals, enter into global markets, and operate in multiple countries. The course prepares students with a comprehensive understanding of principles and practices of managing international business.
- COURSE CONTENTS AND SCHEDULE
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1
Introduction to IB: Theory of the International Firm, Globalization, and International Trade Theory
3
2
3
9
1,2
2
Foreign Direct Investment (FDI): Trends, Patterns, and Theory of FDI, Costs & Benefits of FDI, Government Policies & FDI
3
2
3
9
1,2,3
3
Political Economy & Cultural Dimensions in International Business:
Tariffs, Subsidies, Import Quotas, Administrative Policies; Introduction to Cultural Dimensions in IB
4
1
3
9
2,3,4
4
Cultural Dimensions in International Business II: Cultural Dimensions, Communication Differences, Cultural “Distance,” Implications for Management Decisions & Strategy
3
2
3
9
3,4,5,7
5
Political, Legal & Economic National Differences & Global Integration: Formal Domestic and International Institutions, Rules and Regulations, Political Risks, Development and Growth, Global Integration
4
1
1.5
9
3,4,5,6
MIDTERM EXAM
6
Foreign Exchange Market & the International Monetary System:
Exchange Rates, Currency Risks, Hedging, Global Financial Institutions & Monetary Systems
4
1
3
9
2,3,4,5,7
7
International Business Strategy:
What is Strategy, History of Strategy, Internal & External Analyses, Positioning, Standardization vs. Localization, Strategic Alliances
3
2
1.5
9.5
2,4,5
8
Foreign Market Entry & Global Production: Location, Timing, and Entry Mode Selection, Location & Role of Production Sites, Choice of In-house or Outsourcing
3
2
1.5
9.5
5,6,7
9
Global Marketing & International Human Resources Management:
Market Segmentation, National Differences, Marketing Strategy, Pricing, Staffing Policy, Expatriate Managers
3
2
3
9.5
4,6,7
Total (hour)
30
15
22.5
82.5
- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Class Participation
The number of attendances and participation in lesson
6,7
10%
Midterm Test
MCQ (60 mins)
1,2,3,4,5
40%
Summative
Final test
MCQ (60 mins)
1,2,3,4,5,6,7
50%
Total:
100%