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Course title : Digital Business
Course code : DBZE306
Department : VJCC Institute
Course conducting :
Credit hours : 03
Prerequite(s) : KDOE307
- COURSE OBJECTIVES
This course provides insight into the emergence of digital business, key concepts, technologies, and strategic organization. Students will develop a strategic plan for a “traditional” business which could adopt digital technologies and strategies, and will present the plan as a business pitch. This course will be of particular interest to students planning on working in digital businesses, or working in management consultancies. In this course, digital business is confluence of enterprise systems, mobile systems, the Internet and analytics in a data-intensive environment that underpins current approaches to the creation, implementation, delivery and evolution of products, processes, services and experiences. The philosophy of the course will be to integrate real world understandings with those more theoretical ideas found in the Information Systems literature, and to use key analytical templates to throw light on the practice and experience of organizing and managing for digital business.
- COURSE CONTENTS AND SCHEDULE
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments... (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar… (2) |
|||||
|
1 |
Introduction to digital business |
2 |
1 |
1 |
6 |
1, 4, 7 |
|
2 |
Overview of adopting new digital technology in ‘new’ and ‘traditional’ industry sectors |
2 |
1 |
1 |
6 |
1, 2, 4, 6, 7 |
|
3 |
Digital business models |
4 |
2 |
2 |
12 |
1, 2, 3, 4, 5, 6, 7 |
|
4 |
Digital platform application in business (characteristics, business applications) |
4 |
2 |
3 |
12 |
1, 3, 4, 5, 7 |
|
5 |
New trends of technologies and business applications (overview of cloud computing, mobile and tablet apps, etc. and their applications) |
5 |
1 |
5 |
10.5 |
1, 2, 4, 6, 7 |
|
6 |
Mid-term exam |
6 |
||||
|
7 |
Competitive Strategy (Developing competitive advantages through technology) |
5 |
1 |
2 |
6 |
1, 2, 3, 4, 5, 6, 7 |
|
8 |
Marketing strategies (marketing strategies for general firms) |
3 |
3 |
2 |
6 |
1, 2, 3, 4, 5, 6, 7 |
|
9 |
Digital transformation plan |
5 |
4 |
3 |
12 |
1, 2, 3, 4, 5, 6, 7 |
|
10 |
Presentation; assessment and evaluation |
9.5 |
||||
|
Total (hour) |
30 |
15 |
25 |
80 |
||
- COURSE ASSESSMENT
- Score ladder: 10
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance and participation |
|
The number of attendances and participation in lesson |
1,2,3,6,7 |
10% |
|
Midterm test |
*Exam format: written exam in 45 minutes: - Content: issues have been studied. - Students are not allowed to use any material during the exam. |
*Written Exam: For multiple-choice and filling in the blank questions: Provide clear and reasonable answers
|
1,2,3 |
30% |
|
|
Presentation |
- Content: Students will form groups around 7 to 9 members and the groups are assigned a case study and/or a topic related to an organization. The specific cases and topics will be informed specifically at the beginning of the course. |
Group Presentation + Clear and feasible topics (2 points) + Logical analysis, straight to the point, practical refection (5 points) + Use of variety of references, vivid examples (1 point) + Coherent writing, precise citation (2 points) Total: 10 points |
6,7 |
10% |
|
|
Summative |
Final test |
*Written Exam: written exam in 60 minutes. |
Writing test (90 mins) |
1,2,3,6,7 |
50% |
|
|
|
|
Total: |
100% |
|