Course title: Business Economics
Course code: KTEE312
Department: International Trade - School of Economics and International Business
Credit hours: 3
Prerequisite(s): None
- COURSE OBJECTIVES
Based on the knowledges of fundamental economic disciplines, the module aims to equipt basic knowledge of international business with students. Specifically, the module will introduce basic contents about corporate organizational models, especially, focus on how to apply economic principles in business operations.
- COURSE CONTENTS AND SCHEDULE
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
Hour(s) on the class |
Essays, exercise, Assignments... |
Self-study with teacher’s tutorials |
||||
Lecture |
Practice, Seminar... |
|||||
1-2 |
Chapter 1: Course overview and corporate structure |
6 |
0 |
2,5 |
10 |
1; 3; 6 |
3-4-5 |
Chapter 2: Business goals and enterprise theories |
5 |
4 |
3 |
15 |
1; 2; 3; 4; 5; 6 |
6-7-8 |
Chapter 3: Risks and instabilities in business |
7 |
2 |
4,5 |
15 |
1; 2; 3; 4; 5; 6 |
9-10-11 |
Chapter 4: Analysis and estimation of the demand function |
5 |
4 |
3 |
15 |
1; 2; 3; 4; 5; 6 |
12-13-14 |
Chapter 5: Production and costs |
7 |
2 |
4 |
20 |
1; 2; 3; 4; 5; 6 |
15 |
Chapter 6: Pricing and Advertising |
0 |
3 |
8 |
5 |
1; 2; 3; 4; 5; 6 |
Total (hour) |
30 |
15 |
25 |
80 |
5.2. Schedule of lectures
No. |
Teaching and learning activities |
Hour(s) |
Content |
Contribution to CLO |
1 |
Lecture |
3 |
1.1. Concept and research objectives of the discipline 1.2. Overview of Enterprises 1.2.1. Concept of Enterprises |
1; 3; 6 |
Practice, Seminar… |
0 |
|||
Essays, exercise, assignments |
1.5 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- The concept and research objectives of the discipline? - The concept of enterprises? |
|||
2 |
Lecture |
3 |
1.2.2. Enterprise classification 1.2.3. Enterprise control
|
1, 3, 6 |
Practice, Seminar… |
0 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Enterprise classification? - Enterprise control? |
|||
3 |
Lecture |
2 |
2.1. Profit maximization and making firm's supply decision |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
1 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Profit maximization and making supply decision of the Enterprise? |
|||
4 |
Lecture |
2 |
2.2. Revenue maximization
|
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
1 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Revenue maximization? |
|||
5 |
Lecture |
1 |
2.3. Organizing behaviors and corporate’s social responsibility |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
2 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Organizing behaviors and corporate’s social responsibility? |
|||
6 |
Lecture |
3 |
3.1. Various forms of information |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
0 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Different forms of information? |
|||
7 |
Lecture |
2 |
3.2. Risks and making decisions of Enterprise |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
1 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Risks and making decisions of Enterprise? |
|||
8 |
Lecture |
2 |
3.3. Instability and making decisions of Enterprise |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
1 |
|||
Essays, exercise, assignments |
2,5 |
|||
Self-study with the teacher’s tutorials |
4 |
|||
Assessment |
1 |
- The concept and research objectives of the discipline? - The concept of enterprises? - Enterprise classification? - Enterprise control? - Profit maximization and making supply decision of the Enterprise? - Revenue maximization? -Organizing behaviors and corporate’s social responsibility? - Different forms of information? - Risks and making decisions of Enterprise? |
||
9 |
Lecture |
2 |
4.1. Demand and demand function analysis 4.1.1. Demand Functions, Demand Curves, and Market Demand |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
1 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Demand function, demand curve and Market demand? |
|||
10 |
Lecture |
2 |
4.1.2. Demand and revenue 4.1.3. Elasticity of demand, revenue and marginal revenue |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
1 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
-.Demand and revenue? - Elasticity of demand, revenue and marginal revenue? |
|||
11 |
Lecture |
1 |
4.2. Estimating the demand function |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
2 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Estimating the demand function? |
|||
12 |
Lecture |
1 |
5.1. Supply function 5.2. Production function 5.3. Analysis of isoquant curve |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
2 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- Supply function? - Production function? - Analysis of isoquant curve? |
|||
13 |
Lecture |
1 |
5.4. iso-cost curve analysis
|
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
2 |
|||
Essays, exercise, assignments |
1 |
|||
Self-study with the teacher’s tutorials |
7,5 |
|||
Assessment methods |
- Analysis of iso-cost curve? |
|||
14 |
Lecture |
1 |
5.5. Cost function 5.6. Economies of scale |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
2 |
|||
Essays, exercise, assignments |
2 |
|||
Self-study with the teacher’s tutorials |
7,5 |
|||
Assessment |
- Cost function? - Economies of scale? |
|||
15 |
Lecture |
0 |
6.1. The nature of the price 6.2. Pricing and Consumer Surplus 6.3. Advertisement |
1, 2, 3, 4, 5 ,6 |
Practice, Seminar… |
3 |
|||
Essays, exercise, assignments |
8 |
|||
Self-study with the teacher’s tutorials |
5 |
|||
Assessment |
- The nature of the price? - Pricing and consumer surplus? - Advertisement? |
- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form |
Content |
Criteria |
CLO |
Proportion |
|
Formative |
Attendance |
Students have to attend all the lectures, complete all the assignments and express their opinions in the lectures
|
The number of attendances and participation in lesson |
1; 2; 3; 5 |
10% |
Midterm test |
Subjects covered in this course |
Writing test/ assignments/ presentation/ group work |
1; 2; 3; 4; 5 |
30% |
|
Bonus Points |
Correctly answering questions in class will be awarded a bonus point of 0.2 pts in the mid term or 0.1 in the final test |
|
|
|
|
Summative |
Final test |
Subjects covered in this course |
Writing exam (Multiple-choice and/or essay questions), Assignments, Report, Project, Oral Examination, or a combination of the above |
1; 2; 3; 4; 5 |
60% |