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Course title: Introduction to Business
Course code: KDOE203
Department:
School: School of Economics and International Business
Credit hours: 03
Prerequisite(s): Not required
1. COURSE OBJECTIVES
The course "Introduction to Business" is designed with the aim of providing students with fundamental concepts and essence of the process of forming and managing a business. The course not only conveys the initial basic concepts but also builds a knowledge foundation to enable students to continue studying in-depth business topics. Additionally, the course will furnish students with essential knowledge to initiate and efficiently manage a small-scale business organization.
Students will have the opportunity to explore the formation and management of a business organization, ranging from an overview of business and the establishment of enterprises to the management of production, human resources, marketing, and finance within a business.
This course is not only a crucial first step in the learning journey of business but also serves as a robust foundation to prepare students for the complex challenges in the business world and the rapidly changing, diverse business environment.
- COURSE CONTENT AND SCHEDULE
|
No. |
Content |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments |
Self-study with teacher’s tutorials |
||||
|
Lecture |
Practice, Seminar |
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|
1. |
Chapter 1: The context of business |
3 |
1 |
1 |
5,5 |
|
|
2 |
Chapter 1: The context of business (cont.) |
2 |
1 |
2 |
5,5 |
|
|
3 |
Chapter 2: Legal forms of business and Entrepreneurship |
3 |
1 |
2 |
5,5 |
|
|
4 |
Chapter 2: Legal forms of business and Entrepreneurship (cont.) |
2 |
1 |
1 |
5,5 |
|
|
5 |
Chapter 3: Quality and Competitiveness management |
2 |
1 |
2 |
5,5 |
|
|
6 |
Chapter 3: Quality and Competitiveness management (cont.) |
2 |
1 |
2 |
5,5 |
|
|
7 |
Chapter 4: Human resource management |
2 |
1 |
1 |
5,5 |
|
|
8 |
Chapter 4: Human resource management (cont.) |
2 |
1 |
2 |
5,5 |
|
|
9 |
Mid-term test |
0 |
1 |
2 |
5,5 |
|
|
10 |
Chapter 5: Marketing |
2 |
1 |
1 |
5,5 |
|
|
11 |
Chapter 5: Marketing (cont.) |
2 |
1 |
2 |
5 |
|
|
12 |
Chapter 6: Financing the enterprise |
2 |
1 |
2 |
5 |
|
|
13 |
Chapter 6: Financing the enterprise (cont.) |
2 |
1 |
1 |
5 |
|
|
14 |
Chapter 7: Business ethics and social resposibility |
2 |
1 |
2 |
5 |
|
|
15 |
Chapter 8: Business in a borderless world |
2 |
1 |
2 |
5 |
|
|
Total |
30 |
15 |
25 |
80 |
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- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
Session content |
The number of attendances and participation in lesson |
1,2,3,4 |
10% |
|
Mid-term test |
General knowledge of the course/ Theoretical and practical knowledge of the field |
Quick test, 45 minutes/ Group presentation |
1-5,8-14 |
30% |
|
|
Marketing present-ation and financial ratio exercise |
There will be two sampled marketing presentations and two financial ratio exercises in this class testing your understanding of the material.
|
Individual |
1-5,8-14 |
Non-assessed (bonus points applied) |
|
|
Summative |
Final assessment |
Option 1: You have a great business idea and need to create a business plan for your exciting new start-up venture. Your plan will detail your business, provide an analysis of the market and industry, outline your sales and marketing plans, describe your company’s, etc. You are planning to meet with a panel of investors (think “Shark Tank”) and need to create and deliver an informative and persuasive presentation. |
Individual assignment |
1-14 |
Report: 45% |
|
1-14 |
Shark-tank presen-tation (Visual-aids): 15% |
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|
Option 2: Final assessment |
Individual written test |
1-14 |
60% |
||
|
|
|
|
Total: |
100% |
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