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- COURSE OBJECTIVES
Can you effectively use business analysis to examine business decisions? Can you articulate your ideas via presentation and in professional reports? Can you provide solutions to real life business problems?
You may have a lot of knowledge about the theory of international business. However, you may also have had few opportunities to apply and demonstrate your knowledge.
This integrated skill course focuses on the application and presentation of international business knowledge within a specific project.
It reviews key concepts of international business and requires students to apply their knowledge towards a specific marketing strategy project.
- COURSE CONTENTS AND SCHEDULE
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1
Introduction to International Business Communication
Class introduction
Project Introduction
2
1
2
6
CLO1, CLO2, CLO3, CLO5, CLO7
2
3C Workshop 1
The consumer and company
2
1
1
6
CLO1, CLO2, CLO3, CLO5, CLO7
3
International Business Strategy
International strategies
Skills: Slide decks
2
1
2
6
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7
4
3C Workshop 2
Competitor review
2
1
1
6
CLO1, CLO2, CLO3, CLO5, CLO7
5
Country Attractiveness
Macro/ Micro factors
Skills: Business reports
2
1
2
6
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7
6
PESTLE Workshop
Country attractiveness analysis
1
2
1
5
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7
7
Country Entry
Entry modes
Skills: Executive summaries
2
1
2.5
5
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7
8
SWOT Workshop
Environment/ Client analysis
1
2
1
5
CLO1, CLO2, CLO3, CLO5, CLO7
9
Mid-term Report & Presentations
Group presentation on Country attractiveness
3
2
5.5
CLO1, CLO4, CLO7
10
Market Entry Workshop
Entry mode proposal
1
1
1
5
CLO1, CLO2, CLO3, CLO5, CLO6 CLO7
11
Marketing Strategies 1
Product and place (Distribution)
Skills: Slide decks
2
1
1
5
CLO1, CLO2, CLO3, CLO5, CLO7
12
4P Workshop 1
Product features
2
1
1
5
CLO1, CLO2, CLO3, CLO5, CLO7
13
Marketing Strategies 2
Price and promotion (Communication)
Skills: Slide decks
2
1
1
5
CLO1, CLO2, CLO3, CLO5, CLO7
14
4P Workshop 2
Communication
2
1
1
6
CLO1, CLO2, CLO3, CLO5, CLO7
15
Final Presentations
Recapitulation of International Business Communication
4
3
6
CLO1, CLO4, CLO7
Total (hour)
30
15
22.5
82.5
- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Class attendance
Group presentation
Individual worksheet
The number of attendances and participation in lesson
Group presentation on a specific topic
The quality of individual worksheet
1,2,3,4,5,6,7
10%
Mid-term presentation
Students are divided into groups (5 students/group).
Each team will present their strategic review on the case company and marketing proposal for the client (maximum 15 minutes), using visual aids
Clear understanding of the task
Evidence of wide research & accuracy of sources
Clear and logical analysis
Presentation structure & clarity, skill
Slide design
Sufficient ability to provide further details
1,2,3,4,5,6,7
20%
Group report
Group assignment on the strategic review and marketing proposal for the case company (2000 words/report)
Clear understanding of the task
Evidence of wide research & accuracy of sources
Clear and logical analysis
Report structure & clarity, skill
Integration of outside sources & Referencing
1,2,3,4,5,6,7
20%
Summative
Final test
Multiple-choice questions
Closed book & Multiple-choice questions (60 minutes)
1,2,3,4,5,6,7
50%
Total:
100%