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1. COURSE OBJECTIVES
This course presents you with an in-depth understanding of the strategic applications of technology and non-technology innovations in the hospitality industry. You will learn about the roles of innovations and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of technology and its impact on hospitality organizations.
During the course, you will: (1) Develop a holistic view of the various knowledge and theories of technology and innovation management applicable to the hospitality industry; (2) Appraise, analyze and evaluate the general impact and applications of technology on various sectors in the hospitality industry; (3) improve your analytic and decision-making competences in the context of innovation. These knowledge, skills and competences involve a combination of technical and managerial aspects, thus making it highly relevant for students of Hospitality management, or others with such multi-disciplinary interests, who will need to combine their understanding of technology with business skills as future managers of innovation in hospitality industry.
2. COURSE CONTENTS
Section
Chapter
Teaching/Learning Methodology
Assessment Methods
Teaching hours
Assignment
Self-learning/tutorial
Lecturer
Seminar
1
Introduction
Chapter 1: An Introduction to innovation in Hospitality Industry
2
1
1.5
6
1,8,9,11
2
Chapter 1: An Introduction to innovation in Hospitality Industry
2.5
0.5
0.75
6
1, 8,9,11
3
Chapter 2: Introduction to innovation management
1.5
1.5
2.25
4
1, 8,9,11
4
Chapter 3: Innovation strategy in hospitality industry
2.5
0.5
0.75
6
2, 8,9,11
5
Chapter 3: Innovation strategy in hospitality industry
2
1
1.5
5
2, 8,9,11
6
Chapter 4: Innovation process in hospitality organizations
2.5
0.5
0.75
6
2, 8,9,11
7
Chapter 4: Innovation process in hospitality organizations
2.5
0.5
0.75
6
3, 8,9,10,11
8
Mid-term assignment
3
0
0
7
8,9,10,11
9
Chapter 5: Analysis innovation potential of hospitality organizations
2
1
1.5
5
2, 3, 4,8,9,11
10
Chapter 6: Applications of innovations in hospitality organizations
1.5
1.5
2.25
5
2, 3, 4,8,9,11
11
Chapter 6: Applications of innovations in hospitality organizations
1.5
1.5
2.25
5
4, 8,9,10,11
12
Chapter 7: Innovation capture in hospitality organizations
1.5
1.5
2.25
5
4, 8,9,11
13
Chapter 7: Innovation capture in hospitality organizations
1.5
1.5
2.25
5
4, 8,9,11
14
Chapter 8: Emering issues in Hospitality Innovation Management
1.5
1.5
2.25
5
5,6,7,8,9,11
15
Innovation pitching
2
1
1.5
6.5
5,6,7,10,11
Total (hours)
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Assess the ability to understand the lesson and the sense of participation in the lesson
The number of attendances and participation in lesson
6,7,8,9,10,11
10%
Quiz, midterm test
Written form and multiple choice about the content of the modules studied.
Quick test, 30 minutes
1,2,3,4,5,6,7,8
20%
Project
Innovation project
Group assignment
1,2,3,4,5,6,7,8
10%
Summative
Final test
Assess how much students achieve the target percentage of knowledge
MCQ + writing (90 mins)
1, 4,5,7
60%
Total:
100%