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1. COURSE OBJECTIVES
This course provides students with a basic introduction to the concepts, methods and models used in the business analytics. Analytics is defined as the use of data, statistical analysis, quantitative methods, computer-based models and information technology to help managers gain insight about their business operations and make better, fact-based decisions. Tools and techniques of business analytics are used across many areas in a wide variety of organizations. Emphasis of the course will be on developing analytical thinking in addition to the knowledge of procedures. Students also gain a high level of proficiency of Microsoft Excel through extensive use of Microsoft Excel capabilities to various analytic problems.
2. COURSE CONTENT
No.
Content
Time Allocation
Contribution to CLOs
Hour(s) on the class
Essays, exercise,
Assignments... (22.5)
Self-study with teacher’s tutorials (82.5)
Lecture (30)
Practice, Seminar…
(15)
1
Chapter 1: Introduction to Business Statistics
3
1.5
7
1, 2, 7
2
Chapter 2: Data visualization
3
1.5
7
3, 4
3, 4
Chapter 3: Descriptive Statistics
3
3
3
9.5
3, 4, 5
5, 6
Chapter 4: Regression Analysis
3
3
3
9.5
3, 4, 5, 6
7
Chapter 5: Forecasting
3
1.5
7
3, 4, 5, 6
8
Chapter 6: Building Spreadsheet Model
3
1.5
7
3, 4, 5, 6
Mid – term test
9, 10
Chapter 7: Liner Optimization Model
3
3
3
9.5
3, 4, 5, 6
11, 12
Chapter 8: Data Mining
3
3
3
9.5
3, 4, 5, 6
13
Chapter 9: Simulation – incorporating uncertainty in decision making
3
1.5
7
3, 4, 5, 6
14, 15
Chapter 10: Decision Analysis – structuring decision and uncertainties
3
3
3
9.5
3, 4, 5, 6
Project
3, 4, 5, 6, 7
Total
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
The number of attendances and participation in lesson
6, 7
10%
Midterm test
Chapter 1, 2, 3, 4, 5
Quick test, 45 minutes
1, 2, 3, 4, 5
20%
Report
Group presentation
Group assignment
20%
Summative
Final test
Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
MCQ (90 mins)
1, 2, 3, 4, 5, 6, 7
50%
Total:
100%
* Generic Criteria
* Formative assessment
- Class attendance (5%)
- check class attendance 8 – 10 times by calling the roll
- total score for class attendance 0.5 point
- Quizzes (5%)
- Number of question per quizz: 3 - 5
- Duration: 15 – 20 minutes
- Criteria of assessment: the answers are clear, unambiguous, readable, correct
- Total scores: 10 points
* Summative assessment
- Mid – term short form and/or multiple choice tests (20%)
- Number of questions per test: 20 - 25
- Scope of the test: all the topics discussed before the test
- Duration: 60 minutes
- Total scores: 10
- Criteria of assessment: the answers are clear, unambiguous, readable, correct
- Point for each correct answer: 0.4 – 0.5 point
- Mid – term project (group work) (20%)
- Form: Group assignment of 3-5 members
- Content: Conduct a survey on an social issue of your interest and analyse the results of the survey
- Requirements :
- Length: 20 -30 pages excluding references and appendices which can be unlimited The number of pages also does not count the cover page and the pages of table of contents, abbreviations, and the list of tables & figures
- The paper must have a cover page (with student name, class, and topic); a table of contents, a list of abbreviations, a list of tables & figures; and a list of references
- Citations must be made clear in the paper (referencing can be in the footnotes, or in the text following Harvard citation system which can be seen here, for example, http://libweb.anglia.ac.uk/referencing/harvard.htm)
- Criteria for marking:
Clear and feasible topics 2 points
Sufficient contents, straight to the point, logical analysis 4 points
Use of variety of references, 1 point
Coherent writing, precise citation 1 point
Well-presented, good Q&A part 2 points
Total: 10 points
- Final term Short form and/or multiple choice tests (50%)
- Number of questions per test: 25 - 30
- Scope of the test: all the topics discussed in the course
- Duration: 75 - 90 minutes
- Total scores: 10
- Criteria of assessment: the answers are clear, unambiguous, readable, correct
- Point for each correct answer: 0.33 – 0.4 point