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1. COURSE OBJECTIVES
The aim of this course is to provide students with in-depth knowledge about starting a business in a technological environment, with the development of IoT, AI through lectures, researches, etc. typical, group discussion presentations, real business experiments and prototype. The course will give students the opportunity to form business ideas in the digital age, design and create business prototypes. The research contents in this course include:
- CO1: Transformation in the evolving technology environment
- CO2: Ideas, solutions or improve existing business operations
- CO3: Digital transformation and the role of startup ecosystem creation
- CO4: Technologic entrepreneurship and its impact on entrepreneurship
- CO5: Identify opportunities, evaluate opportunities, test hypotheses, and prototype businesses.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1
Chapter 1: Introduction to entrepreneurship in digital era
3
0
0
4.5
1,6,7,8
2
Chapter 1: Introduction to entrepreneurship in digital era (continue)
2
3
0
4.5
3,6,7,8
3
Chapter 1: Introduction to entrepreneurship in digital era (continue)
2
0
0
7.5
1,6,7,8
4
Chapter 2: Digital Entrepreneurship
2
0
0
4.5
1,6,7,8
5
Chapter 2: Digital Entrepreneurship (continue)
2
3
0
7.5
1,6,7,8
6
Chapter 3: Perspectives on Digital Business Models
2
0
0
4.5
1,6,7,8
7
Chapter 4: Settings/Contexts of Mobilising Digital Entrepreneurship
2
0
0
7.5
1,6,7,8
8
Chapter 5: Global Environments and Digital Entrepreneurship
3
0
4.5
4.5
1,6,7,8
9
Chapter 6: Business model canvas
3
0
4.5
7.5
6,7,8
10
Idea pitching and presentation
2
3
0
4.5
2,6,7,8
11
Chapter 7: Strategy and digital marketing plan
3
0
4.5
4.5
2,6,7,8
12
Chapter 8: Operation and human resource plan
2
3
0
4.5
3,6,7,8
13
Chapter 9: Financial plan and information system management plan
2
0
3
4.5
4,5,6,7,8
14
Digital prototype
0
3
4.5
7.5
4,5,6,7,8
15
Midterm Exam-Idea pitching and presentation
0
0
1.5
4.5
6,7,8
Total (hour)
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
In class attendance checking
The number of attendances and participation in lesson
1,2,3,4
10%
Quiz, midterm test
Assessement of knowledge and
skill
Flash test, 30 minutes
5,6,7,8
15%
Report
Idea presenting and product prototype.
Group assignment
1,2,5,6,7,8
15%
Summative
Final test
Assessement of knowledge and
skill
MCQ + writing (90 mins)
1, 4,5,7
60%
Total:
100%
Guidance: Base on learning outcomes, what teaching method, learning method and evaluation are needed to achieve these learning outcomes and evaluate the level of achieving learning outcomes. Department should build criteria to assess measuring level of course learning outcomes (according to Rubric)
- Types of assessment
- Requirement for assessment when suggesting assessment method
Value
Measure exactly what is needed to be measured (assessment criteria/factor should be correlative with knowledge/skills demonstrating in respective learning outcomes).
Reliability
Assessment from two teachers/lecturers who evaluate the same task of student or from one teacher/lecturer in different time.
Fairness
Students are provided information about assessment criteria.
Scoring bases on specific criteria.
Students are completely instructed knowledge, skills needed to meet assessment criteria.
- Assessment methods
Performance Based Outcomes
Demonstration, presentation, simultation, role play, work sample, performace test (Trình diễn, thuyết trình, mô phỏng, đóng vai, bài kiểm tra mô phỏng công việc thực tế, thi đánh giá năng lực)
Project, lab test, fieldwork, thesis, practicum, portfolios (Dự án, thực hành ở phòng lab, đi thực địa, luận văn, rèn luyện nghiệp vụ, hồ sơ)
Knowledge Based Outcomes
MCQs, short essay questions, posters (Thi trắc nghiệm, viết bài luận ngắn, posters)
Case studies, long essay questions, critiques, journal/blogs (Nghiên cứu tình huống, viết bài luận dài, bài phê bình, bài báo/blog)
Low Order Thinking Skills (Kỹ năng tư duy cấp độ thấp)
High Order Thinking Skills (Kỹ năng tư duy cấp độ cao)
SUITABLE ASSESSMENT METHODS (knowlegde)
Remember
Understand
Apply
Analyse
Evaluate
Create
MCQ
MCQ
Open questions (allow to use materials)
Case study
Evaluate published articles
Create product model
Standardized test
Fill in the blank
Group project
Presentation
Evaluation essay
Thesis, dissertation, poster
Quiz
Quiz
Practice, experiment
Project
Evaluate problems
Compose
Summarize book, documentary
Speaking test
Business model
Case study
Start-up