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1. COURSE OBJECTIVES
Advanced Business Communication (Giao tiếp kinh doanh 4) aims at expanding students’ knowledge of business communication and developing their written and oral communication skills. In the course, students study a variety of business cases that help them understand the function of communication in the modern business world, and learn to analyze real-life business problems and determine when and how to communicate corporate decisions to employees, business partners and the public.
2. COURSE CONTENT
No.
Content
Time Allocation
CLO
Hour(s) on the class
Essays, exercise,
Assignments...
Self-study with teacher’s tutorials
Lecture
Practice, Seminar…
1
Introduction
2
1
1.5
5.5
CLO1, CLO7, CLO8, CLO9, CLO10, CLO11
2.
Chapter 1: Foundations of Management Communication
2
1
1.5
5.5
CLO1,
CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
3
Chapter 12: Communicating with External Audiences
Chapter 3: Audience Analysis
Chapter 2: Setting Goals
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
4
Chapter 12: Communicating with External Audiences (cont)
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
5
Research project
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
6
COMPUTER LAB (if possible)
Executive Summary Lecture
Write Starbucks Press Release in class
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
7
Write Executive Summary on Starbucks Delivering Customer Service
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
8
Brochure Design
Discussion Case 1: Chick-fil-A
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
9
Chapter 10: Managing Meetings
Learn about conducting a SWOT analysis - in preparation for the city projects
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
10
Chapter 15: Electronic Communication
Peer Edits (10 points)
SWOT on your city
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
11
Chapter 9: Giving & Receiving Feedback
Chapter 13: Diversity & Intercultural Communication
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
12
COMPUTER LAB (if possible)
Chapter 17: Effective Speaking
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
13
Case 3: Hydrofruit – Class Discussion
Brochure Due
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
14
COMPUTER LAB (if possible)
Write Hydrofruit case in class
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
15
Presentation
2
1
1.5
5.5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
Total
30
15
22.5
82.5
3. COURSE ASSESSMENT
Form
Content
Criteria
CLO
Proportion
Formative
Class attendance
Please see Course Policy
CLO1, CLO2, CLO3, CLO4, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
10%
Quizzes,
In-class discussions and peer reviewing on assigned paper.
Summative
Assignments
A Portfolio of assignments as listed in Assignment Checklist below.
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9,
CLO10, CLO11
90%
* Formative assessment (10%)
- Class attendance and Quizzes:
- Students are expected to attend the class regularly and punctually.
- Students are expected to complete the quizzes delivered in class. Failure in doing the quizzes might be seriously affected total 10% of this assessment.
- Peer review:
- Students work in pair/ group of five to six students to analyze one assigned work. The analysis must follow the guidelines of analyzing elements that are covered during the course.
* Summative assessment (90%)
Assignments checklist:
- Quiz Chapter 1 25 points
- Press Release 50 points
- Executive Summary 50 points
- Case 1 25 points
- Performance Review 50 points
- Research city proposal 100 points
- Brochure 25 points
- Presentation 25 points
- Case 2 100 points
- Participation 25 points
- Peer review 25 points
Total 500 points
Summative assessment
- Quiz in the form of Short answer test: 5 short answer questions in total = 25 points
- A Portfolio of assignments as listed the above Assignment Checklist.
SPEAKS Oral Communication Rubric – CSUF Business Communication Program
Excellent
Good
Average
Poor
Structure (Organization)
Presenter follows logical sequence and provides explanations/ elaborations. Focuses on 2-4 clearly defined main points. Strong takeaway.
Presenter follows logical sequence but fails to elaborate. Structure lacks strong definition and emphasis.
Presenter uses a checklist approach to organize material or relies on stock phrases (“Next” or “That’s it”). Mechanical.
Presenter offers no logical sequence of information.
Personal Appearance
Personal appearance engenders the audience’s respect and goodwill. Appearance reflects sensitivity to the nuances of the occasion and expectations of the audience. Highly credible.
Personal appearance is completely appropriate for occasion and audience. Appearance reflects awareness of the occasion and expectations of the audience. Credible.
Personal appearance is generally appropriate for occasion and audience. Some aspects of appearance are somewhat distracting to the audience. Credibility is compromised.
Personal appearance is inappropriate for occasion and audience and seriously detracts from the presenter’s performance.
Lacks credibility.
Eye Contact
Presenter does not refer to notes or the screen, maintaining eye contact with audience throughout the presentation. Genuinely connects with individuals.
Presenter maintains eye contact with audience most of the time, and rarely relies on notes or on the projection screen. Eye contact may be fleeting.
Presenter frequently reads from the report, slides, or notes, but occasionally makes eye contact with audience. Scans the room.
Presenter reads the entire report, making no eye contact with the audience
Articulation (Delivery)
Presenter speaks clearly and loudly enough and for all in audience to hear, at a comfortable rate, makes no grammatical errors, and pronounces all terms correctly and precisely. Enthusiastic and engaging. Extemporaneous and natural.
Presenter speaks clearly and loudly enough to be heard by most in audience, at an appropriate rate, (rare awkward pauses or halting delivery), makes few grammatical errors, and pronounces most terms correctly. Fluid delivery overall.
Presenter’s voice is relatively clear, but too low to be heard by many in the audience. (May speak in monotone.) Frequent awkward or halting pauses or overly rapid delivery. Presenter makes several major grammatical mistakes, and mispronounces some terms.
Presenter mumbles, speaks too quietly to be heard by most in the audience, mispronounces words, and makes serious and persistent grammatical errors throughout the presentation. Presenter loses train of thought, is tentative.
Kinetics (Body Language)
Body language reflects the presenter’s reaction to and empathy with the audience. Gestures match verbal content and are comfortable and relaxed. Spontaneous and infectious.
Body language reflects comfort interacting with the audience. Uses appropriate gestures. Largely natural.
Body language reflects some discomfort interacting with the audience. Uses inappropriate movement or is wooden.
Body language reveals a reluctance to interact with the audience. May appear fearful or highly nervous.
Slides (PowerPoint)
Presentation software complements the talk; visual is memorable. Presenter naturally, seamlessly weaves narrative and visuals together. Slides are error-free.
Presenter exhibits above-average grasp of PowerPoint beyond the use of default settings. Occasional small errors don’t distract.
PowerPoint is serviceable, if uninspired. Frequent errors and typos are distracting.
Presenter has changed the defaults and exhibits a poor grasp of graphic design. Massive errors and inconsistencies.
Name: ________________________ Document: ______________________
BUSINESS WRITING PROGRAM'S C-L-A-S-S EVALUATION CHART
Criteria:
Very Poor
Poor
Average
Good
Excellent
C CONTENT/ CASE: completeness, case understanding
Misinterprets case assignment; makes major factual errors; misses two or more elements of the case.
Misses one major element of the case; leaves out essential information; some minor factual errors.
Handles case material competently; includes essential information; factually correct.
Handles all elements of the case with skill; develops and supports ideas in a better-than- average way.
Handles all elements of the case professionally; develops and supports ideas using well- chosen examples and creative details.
L* LITERACY: grammar, spelling, punctuation
Makes numerous, serious, grammatical or syntactical errors; frequently misspells homonyms; fails to run spell check; exhibits carelessness.
Makes disruptive grammatical/ syntactical errors such as run-ons, fragments, unintelligible sentences.
Writes generally correct prose; occasionally fails to catch minor grammatical errors.
Proofreads well enough to eliminate most grammatical errors; may have minor problems with punctuation or usage.
Makes virtually no grammatical or syntactical errors. Establishes credibility with the audience.
A AUDIENCE: "you" attitude; awareness of reader's needs
Lacks audience awareness. Is rude, hostile, discourteous, or insulting to the reader.
Writer-focused; lacks you attitude, positive emphasis, awareness of reader’s information needs.
Is polite; does not slight the reader. Uses positive emphasis.
Is courteous; addresses readers' needs and/or concerns; makes no unreasonable demands.
Reader-focused; addresses readers' questions and/or objections; creates goodwill.
S STRATEGY: purpose, effectiveness of approach, professionalism, means used.
Writer solves the problem.
Presents a disorganized, unprofessional document. Projects a negative image of the writer and of the organization.
Is unclear about purpose; unclear topic sentences, arrangement of ideas, and transitions.
Is clear; correctly uses the "checklist" approach; makes no serious false step; gets the job done.
Employs good strategy; finds a fresh way of solving the problem; effective sequencing of ideas.
Adopts strategy to achieve desired outcome; clearly defines purpose and uses logical and/or emotional appeal effectively.
S STYLE: a) tone, word choice, clarity, conciseness, fluidity
_ _ _ _ _ _ _ b) document design
a) Uses garbled style. Plagiarizes.
_ _ _ _ _ _ _ b) Format interferes with readability.
a) Writes in a notably awkward manner: misuses words and idioms; uses slang; wordy; uses some borrowed language. _ _ _ _ _ _ _ b) Imbalanced or cluttered design.
a) Writes serviceable prose; uses active voice, strong, action verbs; rarely uses jargon or clichés.
_ _ _ _ _ _ _ b) Readable format.
a) Writes clearly, concisely, and coherently; employs syntactical variety with general success. Creates a friendly, business- like, positive style. _ _ _ _ _ _ _ _ b) Design helps readers find the information they need.
a) Demonstrates a sophisticated grasp of the language; writes in a fluid manner; varies syntax and vocabulary; uses original language.
_ _ _ _ _ _ _ _ b) Design helps readers understand and remember information.
This is what your grade would mean at work.
Your position is in jeopardy.
ensured.
The boss is scrutinizing your work for improvement.
job promotion is
The boss judges this document acceptable subject to minor revisions.
Your job promotion is probable.
Your job promotion is ensured
Comment: ________________________________________________________________________________________ *Literacy is a threshold category. You must earn a "C" in literacy to receive a passing grade on your assignment.