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1. COURSE OBJECTIVES
This course provides students with:
- Understand the role of business strategy in corporate governance.
- Understand the strategic management process, the levels of business strategies in the domestic and international business environment of the enterprise.
- Research the new levels of business strategies, the development directions of digital strategies in domestic and international business environment
- Students have the ability to use methods and tools to analyze, select, and deploy business strategies in business practices.
- Understand the methods of strategic analysis in the world and then apply them in practice in Vietnam.
- At the end of the module, students will be equipped with analytical skills, solving practical problems not only in domestic companies but also in foreign markets
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1-2
Chapter 1: Introduction to digital strategic management
4.5
1.5
2.25
12
1, 2, 5, 6, 8, 9,10
3
Chapter 2: Building digital strategy
1.5
1.5
2.25
6
2,4,7,10
4
Chapter 3: Building balaced scoredcared
2.5
0.5
0.75
6
3,4,5,6,8,9,11
5-6
Chapter 4: Business alignment in digital era
4.5
1.5
2.25
12
3,4,5,6,8,9,11
7
Mid-term test
3
0
0
10.5
2,4,7,10
8-9
Chapter 5: Digital strategic implementation
4.5
1.5
2.25
12
2,3,4,7,8,9,11
10-11
Chapter 6: Digital strategic control
3
3
4.5
12
2,3,4,5,7,8,9,11
12-13
Chapter 7: Digital strategies and leadership
3
3
4.5
12
2,3,4,5,7,8,9,11
14-15
Chapter 8: Digital strategies and corporate culture
3.5
2.5
3.75
12
2,3,4,5,7,8,9,11
Total (hour)
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Class attendance: attendance checking
In-class discussions: volunteer and assign
.
The number of attendances and participation in lesson
6,9,10,11
10%
Midterm exam
Report: 15%, all students in the group share the same score
- structure: 3 mark
- content: 6 mark
- presentation: 1 mark
Oral presentation 15%:
- All students in the group have to present a certain part of the preport. They get mark individually
- Presentation skills: 5 mark
- Content: 5 mark
MCQ + writing (60 mins)
1,2,3,4,5,7,8
30%
Summative
Final exam (60%)
Part 1: MCQ or short essay: 30%:
- 25 minutes
- Precise MC answers or clear, structured, informative esays: 5 mark
Part 2: Case study: 30%:
- Case studies: short case study (1 side A4 paper given at the exam)
- Answer all question asked precisely: 5 mark
90%
Total:
100%