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1. COURSE OBJECTIVES
The module provides knowledge and skills about social business models and how to funding for implementation of projects. Students will be provided with the knowledge and skills to build and deploy business models in practice. In addition, the module helps students understand how to approach stakeholders and community resources in the social business ecosystem to raise capital and develop business models.
2. COURSE CONTENT
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
Self-study with teacher’s tutorials
Lecture
Practice, Seminar...
1-2-3
Chapter 1: Designing a Business Model
6
3
3
15
1,2,5,6
4-5
Chapter 2: Impact assessment to complete the business model
4
2
2
10
1,2,5,6
6
Chapter 3: Core Values
2
1
1
5
1,2,3,4,5,6
7
Chapter 4: Design thinking to develop business models and deliver sample products
2
1
1
5
1,2,3,4,5,6
8
Chapter 5: Business model improvement
3
1
1
5
1,2,3,4,5,6
9
Chapter 6: Crowdfunding
3
1
1
5
1,2,3,4,5,6
10-11
Chapter 7: Motivation for crowdfunding
4
2
2
10
1,2,3,4,5,6
12
Chapter 8: The Value of crowdfunding
2
1
1
5
1,2,3,4,5,6
13
Chapter 9: Methods and channels of crowdfunding
2
1
1
7.5
1,2,3,4,5,6
14-15
Chapter 10: Building an effective crowdfunding campaign
4
2
9.5
15
1,2,3,4,5,6
Total (hour)
30
15
22.5
82.5
3. COURSE ASSESSMENT
3.1. Attendance: (10 %)
- Assessment based on class participation and completion of assignments: 10 points
3.2. Periodic assessment (90%)
No.
Assessment
%
I
Midterm
30%
II
Final test
60%
7.3. Evaluation Criteria
* Attendance:
- Attend class, complete assignments and express opinions in class: 10 points
* Mid-term test:
- Format: Group exercises and presentations
- Content:
+ 01 presentation of the idea of building a project communication website (project name, product, logo, slogan, core values, vision & mission, crowdfunding, links to the project's advertising channel. project…): 10% of the total midterm mark
+ 01 video up to 3 minutes on social business solutions: 25% of total midterm score
+ 01 video up to 2 minutes about sample products/services (Prototype): 25% of total midterm score
+ Present 01 video up to 10 minutes pitchdeck BMC business model: 40% of total midterm score
- Presentation Section
+ The group presents coherently, refines words and gives clear and complete answers: 3 points
- Writing part:
+ Setting the problem: Define the problem clearly and logically: 2 points
+ Analysis: Logical and extensive analysis with examples of practical problems: 2 points
+ Reference: Using a variety of reference sources: 1 point
+ Language: Clear, selective, accurate: 1 point
+ Creativity in presentation: 1 point
Total: 7 point
*Bonus point
- Correctly answering questions in class will be awarded a bonus point of 0.2 pts in the mid term or 0.1 in the final test
* Final test
- Format: Writing exam (Multiple-choice and/or essay questions), Assignments, Report, Project, Oral Examination, or a combination of the above
- Content: Subjects covered in this course
- Evaluation criteria: Give an accurate, complete, insightful and factual answer to the question: 10 points