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1. COURSE OBJECTIVES
This course provides indispensable knowledge to students in the field of business based on core economics subjects. The course introduces the basic information about the structure of the company and deeply focuses on the application of economic principles into business, especially useful for students whose major is Business.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
Self-study with teacher’s tutorials
Lecture
Practice, Seminar...
1-2
Chapter 1: General introduction to the course and business structure
5
1
1.5
10
1; 3; 6
3-4
Chapter 2: Business objectives and business theories
5
1
2
10
1; 2; 3; 4; 5; 6
5-6-7
Chapter 3: Demand analysis and estimation of demand function
6
1
2
15
1; 2; 3; 4; 5; 6
8-9
Chapter 4: Cost analysis and Cost management
4
1
2
10
1; 2; 3; 4; 5; 6
10
Mid-term
0
3
0
5
11-12-13
Chapter 5: Market structure and Pricing strategies
6
2
4
17,5
1; 2; 3; 4; 5; 6
14
Chapter 6: Risks and Uncertainty
2
3
6
7,5
1; 2; 3; 4; 5; 6
15
Chapter 7: Investment Appraisal
2
3
5
7,5
1; 2; 3; 4; 5; 6
Total (hour)
30
15
22,5
82,5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Students have to attend all the lectures, complete all the assignments and express their opinions in the lectures
The number of attendances and participation in lesson
1; 2; 3; 4; 5;6
10%
Midterm test
Subjects covered in this course
Writing test/ assignments/ presentation/ group work
1; 2; 3; 4; 5;6
30%
Bonus Points
Correctly answering questions in class will be awarded a bonus point of 0.2 pts in the mid term or 0.1 in the final test
Summative
Final test
Subjects covered in this course
Writing exam (Multiple-choice and/or essay questions), Assignments, Report, Project, Oral Examination, or a combination of the above
1; 2; 3; 4; 5;6
60%
Total:
100%