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1. COURSE OBJECTIVES
This course introduces the principles and procedures related to the design, use and launch of e-commerce ventures. It gives an overview of e-commerce and its effects on business and society, introduces e-commerce business models, portrays the technological infrastructure of e-commerce, discusses the intersection between marketing and e-commerce, and does all this in context – by presenting and discussing real e-commerce cases, such as Facebook.com, eBay.com, Amazon.com and many other ecommerce companies in Vietnam and other countries.
Provides current and emerging issues in business transactions over the electronic medium and examines issues and topics in the functional areas of business as they relate to electronic commerce. Includes study of business models and concepts, infrastructure, marketing, security and encryption, retailing, supply chain, ethical, social, and political issues.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1
Chapter 1 Introduction to E-commerce
3
0
0
6
1,2,3,4
2
Chapter 1 Introduction to E-commerce (con’t)
3
1
1.5
6
1,2,3,4
3
Chapter 2 Ecommerce Business Strategies
3
0
0
6
1,2,3,4
4
Chapter 2 Ecommerce Business Strategies (con’t)
2
3
3
3,5
1,2,3,4,5,5,6,7,8,9,10
5
Chapter 4 Building an Ecommerce present
3
0
0
6
1,2,3,4,5,5,6,7,8,9,10
6
Chapter 4 Building an Ecommerce present (con’t)
2
3
3
4,5
1,2,3,4,5,5,6,7,8,9,10
7
Midterm
0
0
0
6,5
1,2,3,4,5,5,6,7,8,9,10
8
Chapter 6 Ecommerce marketing and advertising
3
0
0
6
1,2,3,4,5,5,6,7,8,9,10
9
Chapter 6 Ecommerce marketing and advertising (con’t)
2
1
0
4,5
1,2,3,4,5,5,6,7,8,9,10
10
Chapter 7 Social, mobile, and local marketing
2
3
3
4,5
1,2,3,4,5,5,6,7,8,9,10
11
Chapter 7 Social, mobile, and local marketing (con’t)
3
0
0
6
1,2,3,4,5,5,6,7,8,9,10
12
Chapter 12 B2B Ecommerce
2
1
3
4,5
1,2,3,4,5,5,6,7,8,9,10
13
Chapter 12 BeB Ecommerce (con’t)
2
3
0
4,5
1,2,3,4,5,5,6,7,8,9,10
14
Presentation & discussions
0
0
4,5
7
1,2,3,4,5,5,6,7,8,9,10
15
Presentation & discussions (con’t)
0
0
4,5
7
1,2,3,4,5,5,6,7,8,9,10
Total
30
15
22,5
82,5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Option 1
Option 2
Option 3
Formative
Attendance
The number of attendances and participation in lesson
14
10%
10%
10%
Mid-term Assignment 1: Quiz
Chapter 1, 2, 3, 4
Quick test, 30 minutes
1, 2, 3, 4
15%
15%
Mid-term Assignment 1: Report
Individual Case Report
1, 2, 3, 4, 5, 6, 7, 8, 9, 11
15%
15%
Mid-term Assignment 2
Group presentation
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13
15%
15%
Summative
Final test
Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
MCQ + writing (60 - 90 mins)
1, 2, 3, 4, 5
60%
60%
MCQ + writing (60 - 90 mins) online
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13
60%
Total:
100%
100%
100%