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1. COURSE OBJECTIVES
E-Marketing course aims to equip the basic knowledge related to electronic marketing in international trade. E-marketing focuses on exploiting marketing activities of businesses on the basis of internet tools.
2. COURSE CONTENT
No.
Content
Time Allocation
Contribution to CLO
Lecture
(1)
Practice, Seminar (2)
Essays, exercise,
Assignments
(3)
Self-study with teacher’s tutorials
(4)
1
Chapter 1: Overview of E-marketing
2
1
2
5,5
CLO1
2
Chapter 2: E-marketing Strategy and Plan
2
1
2
5,5
CLO1, 2
3-4
Chapter 3: Content marketing strategy (content marketing)
2
1
2,5
11
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11
5-6
Chapter 4: Search Engine Marketing (SEO)
2
1
2,5
11
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11
7-8
Chapter 5: Marketing with Social Media
2
1
2,5
11
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11
9-10
Chapter 6: Marketing through websites
2
1
2,5
11
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11
11
Chapter 7: Email Marketing
2
1
2,5
5,5
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11
12
Chapter 8: Telemarketing
2
1
2,5
5,5
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11
13-14
Chapter 9: Marketing through other electronic tools
2
1
2,5
11
CLO1, 2, 3, 4, 5, 6, 7, 8, 9,10, 11
15
Summary discussion of the course,
Update new content
2
1
1
5,5
CLO1, 2
Total
30
15
22,5
82,5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
- Attendance checking: minimum of 5 times
1,2,3,4
10%
Midterm Test
Group assignment
- Group assignment includes two parts:
+ Group essay: 5-7 pages A4 (excluding Appendices)
Font: Times New Roman 12; Top, bottom, left and right margins are 2.5cm, 2.5cm, 3.5cm, 2cm respectively; 1.5 lines spacing
+ Group presentation: 7-10 minutes per group, on the 7th lesson onwards
- Evaluation criteria:
+ Essay grading:
Clear subject matter: 2 points
In-depth analysis: 2 points
Diversified list of references: 1 point
Concise presentation (language): 1 point
Creativity: 1 point
Total: 7 points
+ Presentation grading:
Focused and concise presentation and Q&A: 3 points
Total: 10 points
5,6,7,8
20%
Summative
Final test
- Exam format: written exam in 50 minutes
- Final exam will include two parts:
+ Part 1: 30 multiple choice questions
+ Part 2: 2 essay questions: Question 1 covers the first part of the course, Question 2 is about 4Ps.
- Students are not allowed to use materials during the final exam.
- Evaluation criteria
+ Concise answers to 2 essay questions: 4 points
+ Correct answers to multiple choice questions: 6 points
Total: 10 points
otlnt
1, 4,5,7
60%
Total:
100%
* Summative assessment:
(2) Extra credit (or bonus points for study encouragement):
- Through class participation and in-class contribution
- Students actively engage in class
- 5 in-class contributions: 1 extra point to mid-term exam, 10 in-class contributions: 1 extra point to final exam. Extra points cannot exceed 2 points for mid-term exam and 1 point for final exam.