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- COURSE OBJECTIVES
Writing a business plan requires you to ask tough questions about the nature of the business. What is the need for your product or service? What are the benefits? What is the target market and how will you penetrate it? What is your sustainable competitive advantage? How will you develop and produce the product or service? What management team is required? What are the risks of the venture and what can you do to reduce them? What are the financial implications of the plan? What resources, including funding, are required?
This course provides students with basic knowledge and skill for drawing up business plan. Based on the knowledge and skill studied as theory, students will learn how to prepare a comprehensive strategy for launching a new business. The vehicle for achieving this is the preparation of a business plan based on an opportunity that students have selected.
Students will have the opportunity to apply their entire business education and experience to a very practical, hands-on project. Working in small teams, you will research the market for the product or service; prepare marketing, sales, development and operations plans; and make financial projections.
- COURSE CONTENTS AND SCHEDULE
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments...
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1
Business Strategy and Innovation Management
Class introduction
Project Introduction
2
1
2
6
CLO1, CLO2, CLO3, CLO4, CLO9, CLO10
2
Business Concept and Business Domain
Business concept
Business domain
Business plan definition and introduction
2
1
1
6
CLO1, CLO2, CLO3, CLO4
3
Bringing out ideas
2
1
2
6
CLO1, CLO2, CLO3, CLO4
4
Business Environment and Business Model
2
1
1
6
CLO1, CLO2, CLO3, CLO4, CLO8, CLO9, CLO10
5
Business Environment and Business Model (continued)
2
1
2
6
CLO1, CLO2, CLO3, CLO4, CLO8, CLO9, CLO10
6
Workshop
Analysis of business environment
Business model implementation
1
2
1
5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10
7
Plant Tour to V-biz Supporting Companies
2
1
2.5
5
CLO2, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10
8
International Business Experience
1
2
1
5
CLO2, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10
9
Marketing Plan
3
2
5.5
CLO9, CLO10
10
Accounting Plan
1
1
1
5
CLO3, CLO4, CLO6, CLO7, CLO8, CLO9, CLO10
11
Workshop: How to prepare an accounting plan
2
1
1
5
CLO3, CLO4, CLO6, CLO7, CLO8, CLO9, CLO10
12
Mid-term test
Workshop
Group presentation and discussion on preparing business plan
2
1
1
5
CLO5, CLO6, CLO7, CLO9, CLO10
13
Database
2
1
1
5
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10
14
Presentation Skills
2
1
1
6
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10
15
Final Presentations
Recapitulation of Business Plan VBIZ 1
4
3
6
CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7, CLO8, CLO9, CLO10
Total (hour)
30
15
22.5
82.5
- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Class attendance
Group presentation
Individual worksheet
The number of attendances and participation in lesson
Group presentation on a specific topic
The quality of individual worksheet
1,2,3,4,8,10
10%
Quiz, midterm test
Students are divided into groups (7 students/group).
Each team will present their business idea and a business plan for that idea (maximum 15 minutes), using visual aids
Clear understanding of the task
Evidence of wide research & accuracy of sources
Clear and logical analysis
Presentation structure & clarity, skill
Slide design
Sufficient ability to provide further details
1,2,3,4,5,6,7,8,9,10
30%
Report
Individual assignment on the strategic review and marketing proposal for the case company (500 words/report)
Clear understanding of the task
Evidence of wide research & accuracy of sources
Clear and logical analysis
Report structure & clarity, skill
Integration of outside sources & Referencing
1,2,3,4,10
10%
Summative
Final test
Multiple-choice questions & case study
Closed book & Multiple-choice questions and a case study (60 minutes)
1,2,3,4,5,6,9,10
50%
Total:
100%