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1. COURSE OBJECTIVES
- CO1: This module provides students with fundamentals of the basic techniques and control procedures used in a hotel to maximize profits and minimize costs.
- CO2: The module concentrates in-depth on control objectives in the hotel including food and beverage costs, purchases, labor costs, menu prices, room rate setting, cash flow, anti-theft and loss, and computer application.
- CO3: The module is organized to give students knowledge about hands-on skills that revenue managers must master to maximize profit within their hospitality organization.
- CO4: The module provides students with the capabilities of self-studying, working independently, well adapting to change.
2. COURSE CONTENTS
Session
Chapter
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays,
Assignments, Teamwork
Self-study with teacher’s tutorials
Lecture
Seminar
1
Chapter 1: Overview of revenue management and cost control in hospitality
2
1
1
5.5
1,2,3,4,6,8
2
Chapter 2: Managing inventory and production
2
1
1
5.5
1,2,5,6,7,8
3
Chapter 3: Food and beverage cost control
2
1
1
5.5
1,2,5,6,7,8
4
Chapter 4: Labor cost control
2
1
1
5.5
1,2,5,6,7,8
5
Chapter 5: Other cost control
2
0
1
5.5
1,2,5,6,7,8
6
Chapter 6: Analyzing results using the income statement
2
1
1
5.5
1,2,5,6,7,8
7
Mid-term test
0
0
3
5.5
1,2,3,4,5,6,7,8
8
Chapter 7: Introduction to Revenue Management
2
1
1
5.5
3,4,5,6,7,8
9-10
Chapter 8: Introduction Strategic Pricing Value
4
1
2
11
3,4,5,6,7,8
11
Chapter 9: Differential Pricing
2
0
1
5.5
3,4,5,6,7,8
12-13
Chapter 10: Forecasting Demand
4
1
2
11
3,4,5,6,7,8
14
Chapter 11: Evaluation of Revenue Management
2
1
1.5
5.5
3,4,5,6,7,8
15
Presentation
0
6
6
5.5
1,2,3,4,5,6,7,8
Total hours
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Attendances
The number of attendances, participation and answering questions in class
7,8
10%
Quiz, midterm test
Basic techniques and control procedures used
Quick test, 30 minutes
1,2,5,6,7,8
30%
Report
updating, developing and applying revenue management and cost control knowledge in hospitality. Be cooperative and active in team work
Group or individual assignment, Presentation
1,2,3,4,5,6,7,8
Summative
Final test
Revenue management, discuss pricing strategies and cost control; Applying skills in revenue management
MCQ + writing (90 mins)
1,2,3,4,5,6,7,8
60%
Total:
100%
Guidance: Base on learning outcomes, what teaching method, learning method and evaluation are needed to achieve these learning outcomes and evaluate the level of achieving learning outcomes. Department should build criteria to assess measuring level of course learning outcomes (according to Rubric)
- Types of assessment
- Requirement for assessment when suggesting assessment method
Value
Measure exactly what is needed to be measured (assessment criteria/factor should be correlative with knowledge/skills demonstrating in respective learning outcomes).
Reliability
Assessment from two teachers/lecturers who evaluate the same task of student or from one teacher/lecturer in different time.
Fairness
Students are provided information about assessment criteria.
Scoring bases on specific criteria.
Students are completely instructed knowledge, skills needed to meet assessment criteria.
- Assessment methods
Performance Based Outcomes
Demonstration, presentation, simultation, role play, work sample, performace test (Trình diễn, thuyết trình, mô phỏng, đóng vai, bài kiểm tra mô phỏng công việc thực tế, thi đánh giá năng lực)
Project, lab test, fieldwork, thesis, practicum, portfolios (Dự án, thực hành ở phòng lab, đi thực địa, luận văn, rèn luyện nghiệp vụ, hồ sơ)
Knowledge Based Outcomes
MCQs, short essay questions, posters (Thi trắc nghiệm, viết bài luận ngắn, posters)
Case studies, long essay questions, critiques, journal/blogs (Nghiên cứu tình huống, viết bài luận dài, bài phê bình, bài báo/blog)
Low Order Thinking Skills (Kỹ năng tư duy cấp độ thấp)
High Order Thinking Skills (Kỹ năng tư duy cấp độ cao)
SUITABLE ASSESSMENT METHODS (knowlegde)
Remember
Understand
Apply
Analyse
Evaluate
Create
MCQ
MCQ
Open questions (allow to use materials)
Case study
Evaluate published articles
Create product model
Standardized test
Fill in the blank
Group project
Presentation
Evaluation essay
Thesis, dissertation, poster
Quiz
Quiz
Practice, experiment
Project
Evaluate problems
Compose
Summarize book, documentary
Speaking test
Business model
Case study
Start-up