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1. COURSE OBJECTIVES
The course examines application of tourism and hospitality strategic management concepts and practice to the operation of key organizations in various to tourism and hospitality sectors. It aims to provide students with advanced skills and knowledge necessary for swift critical analysis and sound managerial decision-making in the context of the challenges in these exciting, rapidly expanding industries. Tourism and hospitality managers are in short supply globally and the various industry sectors welcome the entry into the workforce of well qualified, strategic thinking graduates.
The key focus of this course is on strategic management in tourism and hospitality firms and organizations internationally. It encourages creative strategic management problem solving in preparation for graduates’ entry into the workforce. The course introduces student’s key concepts associated with tourism and hospitality strategic management and the practical experience of analysis in, and application to, global contemporary case studies. The areas of study in the course include an approach to the case study method using the case method of analysis linked to classical strategic management tools for international tourism and hospitality management.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1-2
Chapter 1: Introduction to strategic management
4
2
3
12
1, 2, 5, 6, 8, 9,10
3-4
Chapter 2: Strategy context – The H&T context: External analysis
6
3
4.5
12
2,4,7,10
5-6-7
Chapter 3: Strategy context – The H&T context: Internal analysis
4
2
3
15.5
3,4,5,6,8,9,11
8-9-10
Chapter 4: Strategy content- Corporate level strategy
4
2
3
15.5
3,4,5,6,8,9,11
11-12-13
Chapter 5: Strategy content- Business level strategy
4
2
3
15.5
2,3,4,7,8,9,11
14
Chapter 6: Strategy content- Network level strategy
4
2
3
6
15
Chapter 7: Strategic implementation
4
2
3
6
2,3,4,5,7,8,9,11
Total (hour)
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Class attendance: attendance checking
In-class discussions: volunteer and assign
.
The number of attendances and participation in lesson
9,10,11
10%
Midterm exam
Report: 15%, all students in the group share the same score
- structure: 3 mark
- content: 6 mark
- presentation: 1 mark
Oral presentation 15%:
- All students in the group have to present a certain part of the preport. They get mark individually
- Presentation skills: 5 mark
- Content: 5 mark
MCQ + writing (60 mins)
1,2,3,4,5,6,7,8
30%
Summative
Final exam (60%)
Part 1: MCQ or short essay: 30%:
- 25 minutes
- Precise MC answers or clear, structured, informative esays: 5 mark
Part 2: Case study: 30%:
- Case studies: short case study (1 side A4 paper given at the exam)
- Answer all question asked precisely: 5 mark
1,2,3,4,5,6,7,8
60%
Total:
100%