User Rating: 0 / 5
1. COURSE OBJECTIVES
This course provides students with:
- Understand the role of business strategy in corporate governance.
- Understand the strategic management process, the levels of business strategies in the domestic and international business environment of the enterprise.
- Research the new levels of business strategies, the development directions of digital strategies in domestic and international business environment
- Students have the ability to use methods and tools to analyze, select, and deploy business strategies in business practices.
- Understand the methods of strategic analysis in the world and then apply them in practice in Vietnam.
- At the end of the module, students will be equipped with analytical skills, solving practical problems not only in domestic companies but also in foreign markets.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1-2
Chapter 1: Introduction to digital strategic management
4.5
1.5
2.25
12
1, 2, 5, 6, 8, 9,10
3
Chapter 2: Building digital strategy
1.5
1.5
2.25
6
2,4,7,10
4
Chapter 3: Building balaced scoredcared
2.5
0.5
0.75
6
3,4,5,6,8,9,11
5-6
Chapter 4: Business alignment in digital era
4.5
1.5
2.25
12
3,4,5,6,8,9,11
7
Mid-term test
3
0
0
10.5
2,4,7,10
8-9
Chapter 5: Digital strategic implementation
4.5
1.5
2.25
12
2,3,4,7,8,9,11
10-11
Chapter 6: Digital strategic control
3
3
4.5
12
2,3,4,5,7,8,9,11
12-13
Chapter 7: Digital strategies and leadership
3
3
4.5
12
2,3,4,5,7,8,9,11
14-15
Chapter 8: Digital strategies and corporate culture
3.5
2.5
3.75
12
2,3,4,5,7,8,9,11
Total (hour)
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Class attendance: attendance checking
In-class discussions: volunteer and assign
.
The number of attendances and participation in lesson
6,7,10,11
10%
Summative
Final test
Midterm exam (30%)
- Report: 15%, all students in the group share the same score
- structure: 3 mark
- content: 6 mark
- presentation: 1 mark
- Oral presentation 15%:
- All students in the group have to present a certain part of the preport. They get mark individually
- Presentation skills: 5 mark
- Content: 5 mark
Final exam (60%)
- Part 1: MCQ or short essay: 30%:
- 25 minutes
- Precise MC answers or clear, structured, informative esays: 5 mark
- Part 2: Case study: 30%:
- Case studies: short case study (1 side A4 paper given at the exam)
- Answer all question asked precisely: 5 mark
MCQ + writing (60 mins)
1,2,3,4,5,6,8,9
90%
Total:
100%
Guidance: Base on learning outcomes, what teaching method, learning method and evaluation are needed to achieve these learning outcomes and evaluate the level of achieving learning outcomes. Department should build criteria to assess measuring level of course learning outcomes (according to Rubric)
- Types of assessment
- Requirement for assessment when suggesting assessment method
Value
Measure exactly what is needed to be measured (assessment criteria/factor should be correlative with knowledge/skills demonstrating in respective learning outcomes).
Reliability
Assessment from two teachers/lecturers who evaluate the same task of student or from one teacher/lecturer in different time.
Fairness
Students are provided information about assessment criteria.
Scoring bases on specific criteria.
Students are completely instructed knowledge, skills needed to meet assessment criteria.
- Assessment methods
Performance Based Outcomes
Demonstration, presentation, simultation, role play, work sample, performace test
Project, lab test, fieldwork, thesis, practicum, portfolios
Knowledge Based Outcomes
MCQs, short essay questions, posters
Case studies, long essay questions, critiques, journal/blogs
Low Order Thinking Skills
High Order Thinking Skills
SUITABLE ASSESSMENT METHODS (knowlegde)
Remember
Understand
Apply
Analyse
Evaluate
Create
MCQ
MCQ
Open questions (allow to use materials)
Case study
Evaluate published articles
Create product model
Standardized test
Fill in the blank
Group project
Presentation
Evaluation essay
Thesis, dissertation, poster
Quiz
Quiz
Practice, experiment
Project
Evaluate problems
Compose
Summarize book, documentary
Speaking test
Business model
Case study
Start-up