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1. COURSE OBJECTIVES
This is a undergraduate level course designed to prepare students to be managers for the increasingly competitive business world. The emphasis of this course will be on the strategic analyses, decisions, and actions that organizations take to create sustainable competitive advantages, with the consideration of both the internal condition and the external environment. Through chapters, case analyses, and discussions we will also explore issues related to ethical decision making, corporate social responsibility, stakeholder theory, and the relationship of business & government.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1-2
Chapter 1: Introduction to strategic management
6
1
1.5
12
1, 2, 5, 6, 8, 9,10
3-4
Chapter 2: Business environment analysis
5
3
3
12
2,4,7,10
5-6-7
Chapter 3: Business level strategy
5
3
3
18
3,4,5,6,8,9,11
8-9-10
Chapter 4: Corporate level strategy
7
4
3
18
3,4,5,6,8,9,11
11-12-13
Chapter 5: International strategy
5
1
3
18
2,3,4,7,8,9,11
14-15
Chapter 7: strategic implementation
2
3
9
4.5
2,3,4,5,7,8,9,11
Total (hour)
30
15
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Class attendance: attendance checking
In-class discussions: volunteer and assign
.
The number of attendances and participation in lesson
6,9,10,11
10%
Midterm exam
Report: 15%, all students in the group share the same score
- structure: 3 mark
- content: 6 mark
- presentation: 1 mark
Oral presentation 15%:
- All students in the group have to present a certain part of the preport. They get mark individually
- Presentation skills: 5 mark
- Content: 5 mark
MCQ + writing (60 mins)
1,2,3,4,5,7,8
30%
Summative
Final exam (60%)
Part 1: MCQ or short essay: 30%:
- 25 minutes
- Precise MC answers or clear, structured, informative esays: 5 mark
Part 2: Case study: 30%:
- Case studies: short case study (1 side A4 paper given at the exam)
- Answer all question asked precisely: 5 mark
60%
Total:
100%