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1. COURSE OBJECTIVES
The course aims at (1) providing students with basic concepts and theories in studying, researching and analyzing tourism industry, and (2) helping students to understand the structure of the tourism industry and factors affecting the industry development.
Completing the course students will have knowledge of the nature of the existence and development of the tourism industry, and be able to analyze factors (economic and non-economic) affecting the development of the industry utilizing relevant economic tools and models. Students will have some skills and methods to develop tourism business as well as to develop the tourism industry.
2. COURSE CONTENTS
No.
Content
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments
Self-study with teacher’s tutorials
Lecture
Practice, Seminar
1
Chapter 1
3
0
1.5
5.5
1,2,3,4,5,6,7
2
Chapter 2
3
0
1.5
5.5
1,2,3,4,5,6,7
3
Chapter 3
3
0
1.5
5.5
1,2,3,4,5,6,7
4
Chapter 4
3
0
1.5
5.5
1,2,3,4,5,6,7
5
Chapter 5
3
0
1.5
5.5
1,2,3,4,5,6,7
6
Chapter 6
3
0
1.5
5.5
1,2,3,4,5,6,7
7
Chapter 7
3
0
1.5
5.5
1,2,3,4,5,6,7
8
Chapter 8
3
0
1.5
5.5
1,2,3,4,5,6,7
9
Chapter 9
3
0
1.5
5.5
1,2,3,4,5,6,7
10
Chapter 10
3
0
1.5
5.5
1,2,3,4,5,6,7
11
Chapter 11
3
0
1.5
5.5
1,2,3,4,5,6,7
12
Group assignments: Theories and Facts
3
0
1.5
5.5
1,2,3,4,5,6,7
13
Group assignments: Theories and Facts
3
0
1.5
5.5
1,2,3,4,5,6,7
14
Group assignments: Theories and Facts
3
0
1.5
5.5
1,2,3,4,5,6,7
15
Revision
3
0
1.5
5.5
1,2,3,4,5,6,7
Total
45
0
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
Class attendance and participation in lessons
1,2,3,4,5,6,7
10%
Test/ Assignments
Mini-test/ Group or individual assignment
1,2,3,4,5,6,7
30%
Summative
Final test
MCQ + writing (60 - 90 mins)
1,2,3,4,5,6,7
60%
Total:
100%