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1. COURSE OBJECTIVES
This course is about basics of the digital economy and how the digital economy influences markets and society. We learn about how the Internet, mobile communications, the sharing economy, social media, and cryptocurrencies impact global businesses and economies.
The course has two main parts: 1) Basic theory in digital economics, including: network effects, value creation models, digital business models and market modeling. 2) How the digital economy influences privacy, regulations, and strategy.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar
(2)
1
Chapter 1. Introduction to Digital Economy
3
0
0
5.5
1,2,3,7
2
Chapter 2: Information and
Communication
Technologies in digital economy
3
0
0
5.5
1,2,3,7
3
Chapter 2: Information and
Communication
Technologies in digital economy (cont.)
3
0
0
5.5
1,2,3,7
4
Chapter 3: Digital Economy Ecosystem
3
0
0
5.5
1,2,3,7
5
Chapter 3: Digital Economy Ecosystem (cont.)
3
0
0
5.5
1,2,3,4,5
6
Chapter 3: Digital Economy Ecosystem (cont.)
3
0
5
5.5
1,2,3,6,7
7
Chapter 3: Digital Economy Ecosystem (cont.)
3
0
0
5.5
4,5,6,7
8
Chapter 4: Digital Market Evolution
3
0
0
5.5
1,2,3,4,7
9
Chapter 5: Digital Goods and Services
3
0
5
5.5
1,2,3,4,7
10
Chapter 5: Digital Goods and Services (cont.)
3
0
0
5.5
1,2,3,4,7
11
Chapter 6: Production models
3
0
0
5.5
1,2,3,4,5,6,7
12
Chapter 7: Value creation models and competitive strategy
3
0
5
5.5
1,2,3,4,5,6,7
13
Chapter 7: Value creation models and competitive strategy (cont.)
3
0
0
5.5
1,2,3,4,5,6,7
14
Chapter 8: Digital business models
3
0
0
5.5
1,2,3,4,5,6,7
15
Chapter 8: Digital business models (cont.) and course review
3
0
7.5
5.5
1,2,3,4,5,6,7
Total (hour)
45
0
22.5
82.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLO
Proportion
Formative
Attendance
- Check Attendance
- Answer questions, discuss during class
- Quiz in class
The number of attendances and participation in lesson and number of quizzes finished in class
1,2,6
10%
Exam 1
- Group presentation
- Form: choose case study and analyze its ecosystem
+ Choose appropriate case study (2 points)
+ Analyze its ecosystem (4 points)
+ Pressentation (2 points)
+ Comment, discuss, ask questions to other groups’ presentation (2 points)
Total: 10 points
2,3,4,5,6
20%
Mid-term
Group assignment
+ Report includes main parts (1 point)
+ Define clear, reasonable and feasible problems (2 points)
+ Logical analysis, link to real issues/problems (4 points)
+ Diversify references (1 point)
+ Follow a consitent citation (1 point)
+ Creative in presenting report (1 point)
Total : 10 points
3, 4, 5, 6
20%
Summative
Final test
Final exam :
- Form: Short answers and multiple choice test in 60 mins
+ Correctly answer the True/False questions with clear explanation: 4 points
+ Correctly answer the multiple choice questions: 6 points
1, 2, 6
50%
Total:
100%