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1. COURSE OBJECTIVES
The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organizations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance, and delivering new services. Identifying multiple technologies which can be integrated within businesses, coupled with the development of new digital strategies is central to corporate success, although this can often be a complex task. Managers need to be able to appreciate the capabilities of digital technologies, but also the organizational context in which they will be embedded. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organization. Students will develop a strategic plan for a ‘traditional’ business that could adopt digital technologies and strategies.
2. COURSE CONTENT
No.
Content
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, exercise,
Assignments
Self-study with teacher’s tutorials
Lecture
Practice, Seminar
1.
Chapter 1: Introduction to Digital business
3
0
0
5.5
1,2,3,4,5,7,8,9,
10
2.
Chapter 1: Introduction to Digital business (cont.)
2
1
3
5.5
1,2,3,4,5,6,7,9,
10
3.
Chapter 2: Digital business ecosystem
2
1
0
5.5
1,4,5,6,7,8,10
4.
Chapter 2: Digital business ecosystem (cont.)
3
0
3
5.5
1,2,4,6,8,9,10,11
5.
Chapter 3: E-environment and digital transformation
3
0
0
5.5
1,3,4,5,6,7,9,10,11
6.
Chapter 3: E-environment digital transformation (cont.)
2
1
3
5.5
1,4,5,6,7,8,9,10,11
7.
Chapter 4: Digital business analysis
3
0
0
5.5
1,4,5,6,7,8,9,10,11
8.
Chapter 4: Digital business analysis (cont.)
3
0
3
5.5
3,4,5,7,8,9,10,11
9.
Chapter 5: Digital business strategy
2
1
0
5.5
1,4,5,6,7,9
10.
Chapter 5: Digital business strategy (cont.)
2
1
3
5.5
1,3,,8,9,10,11
11.
Middle Term Exam
0
3
0
5.5
1,2,3,4,5,6,7,9
12.
Chapter 6: Innovation of digital business model
3
0
0
5.5
1,4,5,6,7,8,9,10,11
13.
Chapter 6: Innovation of digital business model
2
1
3
5.5
1,4,5,6,7,8,9,10,11
14.
Expertise Lectures and Practice : Value Creation with Digital Business Models
0
3
1.5
5.5
3,4,5,6,7,8,9,10
15.
Expertise Lectures and Practice : Value Creation with Digital Business Models
0
3
3
5.5
1,3,4,5,6,7,8,9,10,11
Total
30
15
22.5
82.5
3. COURSE ASSESSMENT
3.1. Type of Assessment
* Formative assessment (10%), in which
- Class attendance: Students participation and peformance in all classes: 10%
* Summative assessment (90%)
No.
Assessment
Rate
I
Mid-Term:
Written test & Presentation
30%
II
Final term:
Written test
60%
3.2. Assessment Criteria
Form1
Content
Criteria
CLO
Proportion
Formative
Attendance
Session content
The number of attendances and active participation in lessons
1-6
10%
Teamwork- Reports
The lecturer determines the content, form and time of completion. Presenting the report after completion.
- Main content
- Performance
- Teamwork
- Q&A
1-7
30%
Summative
Final test
Theoretical and practical knowledge
Writing exam (60-90 mins)
1-7
60%
Total:
100%