User Rating: 5 / 5
1. COURSE OBJECTIVES
- Provides the basics of business data and an overview of basic methods for business data analysis from descriptive analysis to predictive analysis and optimal choice analysis.
- Equip the skills in using software to apply basic methods in data analysis in order to detect and solve business problems as well as support decision making in business management.
2. COURSE CONTENTS
No.
Contents
Time Allocation
Contribution to CLO
Hour(s) on the class
Essays, Exercise, Assignments…
(3)
Self-study with teacher’s tutorials
(4)
Lecture
(1)
Practice, Seminar…
(2)
1
Chapter 1: Overview of Business Analytics
2
1
2
4.5
1, 6
2+3
Chapter 2: Descriptive Statistics
3
3
3
8
2,4,5,6
4+5+6
Chapter 3: Data visualization
4
5
4.5
10.5
1,4,5,6,7
7+8+9
Chapter 4: Descriptive Data Mining
4
5
3
10.5
1,2,4,5,6,7
Mid-term exam
6
10
Chapter 5: Probability - An Introduction to Uncertainty Modeling
2
1
3
10
1,2,4,5,6
11
Chapter 6: Statistical Inference
2
1
3
5
1,2,4,5,6
12+13
Chapter 7: Linear Regression
3
3
4
10
1,2,3,5,6,7
14 +15
Chapter 8: Linear Optimization Models
4
2
3
15
1,2,5,6,7
Total (hours)
24
21
31.5
73.5
3. COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
Form
Content
Criteria
CLOs
Proportion
Formative
Attendance
The number of attendances and participation in lesson
6,7
10%
Quiz, midterm test
.
Quick test, 30 minutes
1,2,3,4,5
20%
Doing Exercies
Group or individual assignment
1,2,3,4,5
10%
Discussion
BA application and Decision making
Group work
1,2,6,7
10%
Summative
Final report
Using a enterprise data to analyze business performance and make some suggestions
Writing a Group Report of Business Performance
1, 2,3,4,5,7
50%
Total:
100%