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Course title: International Marketing
Course code: MKTE401
Department: Marketing & Communication
Credit hours:: 3
Prerequisite(s): Principle of Marketing (MKTE301)
- COURSE OBJECTIVES
The course equips students with in-depth knowledge of international marketing and tools for marketing planning in foreign markets. Students should be able to analyze factors of international marketing environment that can affect international marketing of businesses, find target export markets, study behavior of importers in order to design international marketing plans in international business.
- COURSE CONTENTS AND SCHEDULE
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments… (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar (2) |
|||||
|
1 |
Chapter 1: Overview of International Marketing |
2 |
1 |
2 |
4 |
CLO1,2,5,6 |
|
2 |
Chapter 2: International Marketing environment |
2 |
1 |
3.5 |
4.5 |
CLO1,3,5,6 |
|
3 |
Chapter 2: International Marketing environment (cont.) |
2 |
1 |
1.5 |
5.5 |
CLO1,3,5,6 |
|
4 |
Chapter 3: Market research in International Marketing |
2 |
1 |
1.5 |
5.5 |
CLO1,3,4,5,6 |
|
5 |
Chapter 3: Market research in International Marketing (cont.) |
2 |
1 |
1.5 |
5.5 |
CLO1,3,4,5,6 |
|
6 |
Chapter 4: International Marketing Planning |
2 |
1 |
1.5 |
5.5 |
CLO1,4,5,6 |
|
7 |
Chapter 4: International Marketing Planning (cont.) |
2 |
1 |
1.5 |
5.5 |
CLO1,4,5,6 |
|
8 |
Chapter 5: International Product Decisions |
2 |
1 |
1.5 |
5.5 |
CLO1,4,5,6 |
|
9 |
Chapter 5: International Product Decisions (cont.) |
2 |
1 |
1.5 |
5.5 |
CLO1,4,5,6 |
|
10 |
Chapter 6: International Pricing Decisions |
2 |
1 |
1.5 |
5.5 |
CLO1,3,5,6,7 |
|
11 |
Chapter 6: International Pricing Decisions (cont.) |
2 |
1 |
1.5 |
5.5 |
CLO1,3,5,6,7 |
|
12 |
Chapter 7: International Distribution Decisions |
2 |
1 |
1.5 |
5.5 |
CLO1,5,6,7 |
|
13 |
Chapter 7: International Distribution Decisions (cont.) |
2 |
1 |
1.5 |
5.5 |
CLO1,5,6,7 |
|
14 |
Chapter 8: International Promotion Decisions |
2 |
1 |
1.5 |
5.5 |
CLO1,3,5,6,7 |
|
15 |
Chapter 8: International Promotion Decisions (cont.) |
2 |
1 |
1.5 |
5.5 |
CLO1,3,5,6,7 |
|
Total |
30 |
15 |
25 |
80 |
||
*For a compulsory course of the training program, this course shall contain sessions delivered by business experts/ reporters.
- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
- Attendance checking: minimum of 5 times |
1,2,3,4 |
10% |
|
|
Midterm Test |
Mid-term exam: Group assignment - Group assignment includes two parts: + Group essay: 5-7 pages A4 (excluding Appendices) + Font: Times New Roman 12 + Top, bottom, left and right margins are 2.5cm, 2.5cm, 3.5cm, 2cm respectively 1.5 lines spacing + Group presentation: 10-15 minutes per group (including Q&A session) |
+ Clear subject matter 2 points (20%) + In-depth analysis 2 points (20%) + Diversified list of references 1 point (10%) + Concise presentation (language) 1 point (10%) + Creativity 1 point (10%) Total: 7 points (70%) - Presentation grading: + Focused and concise presentation and Q&A 3 points (30%) |
5,6 |
30% |
|
|
Summative |
Final test |
- Exam format: written exam in 60 minutes - Content: issues have been studied - The written exam consists of 02 parts: + Part 1 contains 40 multiple choice questions covering all chapters + Part 2 consists of 02 essay questions which require the application of knowledge in practice: question 1 covers the first half of the course, question 2 covers the other half of the course (content on 4Ps). - Students are not allowed to use any material during the exam. |
- Evaluation criteria: + For essay questions: Concise answers to 2 essay questions: 4 points (40%) + For multiple-choice questions: Correct answers to multiple choice questions: 6 points (60%) Total: 10 points (100%) otl0 ponts
|
1,4,5,6 |
60% |
|
|
|
|
Total: |
100% |
|
* Summative assessment:
(2) Extra credit (or bonus points for study encouragement):
- Given when students actively participate during lectures
- Students give their answers to the lecturer’s questions straight to the point
- 3 times: 1 bonus point (10%) for the mid-term exam, 6 times: 1 bonus point (10%) for the final exam, the total bonus points not exceeding 2 points (20%) for mid-term exam or 1 point (10%) for final exam scores.