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Course title: e-PLANE III: Business Project in Practice
Course code: KTEE507
Department: School of Economics and International Business
Course conducting: English
Credit hours: 3
Prerequisite(s): after accumulating 60 credits or more.
1. COURSE OBJECTIVES
This course is highly practical, in order to help students apply the knowledge they have learned in the fields of Economics and International Business. Students participating in the module will be divided into groups to carry out projects in the field of economics and business of company/ organizations. The module encourages students to research, discover business ideas, test, deploy, develop and complete ideas into business model and business plans, highly adaptable to the fast-changing of the international business environment in the context of the industrial revolution 4.0, or carry out research projects on problems related to theory or apply theory to solve problems in economics and business. The permanent and visiting lecturers who are experts working in the fields of economics and business will advise and equip the groups with the necessary tools to solve the problems during the course and implementation of projects.
- COURSE CONTENT AND SCHEDULE
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments... |
Self-study with teacher’s tutorials |
||||
|
Lecture |
Practice, Seminar... |
|||||
|
1 |
Course introduction, Team canvas, Project idea |
3 |
0 |
1,5 |
4,5 |
1,3,6,7,8,9 |
|
2 |
Design thinking |
2 |
1 |
1,5 |
4,5 |
3,4,5,6,7,8,9,10 |
|
3 |
Business model canvas (BMC), Lean canvas, Business plan |
3 |
0 |
1,5 |
4,5 |
3,4,5,6,7,8,9,10 |
|
4 |
Project idea pitching, enterprises connection |
2 |
1 |
1,5 |
4,5 |
3,4,5,6,7,8,9,10 |
|
5 |
Customer segmentation |
3 |
0 |
1,5 |
4,5 |
3,4,5,6,7,8,9,10 |
|
6 |
Customer profile |
2 |
1 |
1,5 |
4,5 |
3,4,5,6,7,8,9,10 |
|
7 |
Value proposition canvas |
3 |
0 |
1,5 |
4,5 |
3,4,5,6,7,8,9,10 |
|
8 |
Product analysis and New product development |
2 |
1 |
1,5 |
4,5 |
|
|
9 |
Midterm exam: BMC/Lean Canvas |
3 |
0 |
1,5 |
4,5 |
3,4,5,6,7,8,9,10 |
|
10 |
Business environment analysis |
2 |
1 |
1,5 |
6,5 |
3,4,5,6,7,8,9,10 |
|
11 |
Business objectives and strategies |
0 |
3 |
1,5 |
11 |
1,2,3,4,5,6,7,8,9,10 |
|
12 |
Production, marketing and human resources plans |
2 |
1 |
1,5 |
6 |
3,4,5,6,7,8,9,10 |
|
13 |
Talkshow with the participation of experts from organizations and businesses |
2 |
1 |
1,5 |
6,5 |
1,2,3,4,5,6,7,8,9,10 |
|
14 |
Report on project implementation results with the participation and evaluation of experts from organizations and businesses |
1 |
2 |
1,5 |
6 |
3,4,5,6,7,8,9,10 |
|
15 |
Report on project implementation results with the participation and evaluation of experts from organizations and businesses |
0 |
3 |
4 |
3,5 |
1,2,3,4,5,6,7,8,9,10 |
|
Total (hour) |
30 |
15 |
25 |
80 |
||
- COURSE ASSESSMENT
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
|
Number of times present in class + participating in lessons + Completing tasks on time according to the Weekly Plan |
3,4,5,6,7,8,9,10 |
10% |
|
Midterm test |
Work plan and weekly report from week 2 - 10 (20% of total score) and Preliminary project report of week 9 (10% of total score) |
Weekly plans and reports: Complete and clear content (Who? What to do? How? During what time? Resources needed? Results?) Preliminary report week 11: + Identify the problem clearly, reasonably, and feasible (3 points) + Reasonable value proposition (2 points) + The contents of the business model are presented clearly and convincingly (5 points) |
1,2,3,4,5,6,7,8,9,10 |
30% |
|
|
Summative |
Final test |
Presentation of week 14 or 15 (20% of total score) and Business Project Content submitted in week 16 (45% of total score) |
- Criteria for evaluating project content: + Identify the problem clearly, reasonably, and feasible (2 points) + Reasonable value proposition (1 point) + The contents of the business model are presented clearly and convincingly (4 points) + Test samples and test results and adjustments are available (2 points) + Presentation format, language, tables, citing references (1 point) - Criteria for evaluating group presentations: + Good presentation content (3 points) + Good presentation skills (3 points) + Answer questions well (3 points) + Presentation time according to regulations (1 point). |
1,2,3,4,5,6,7,8,9,10 |
60% |
|
|
|
|
Total: |
100% |
|
Evaluation Criteria
- Specific ideas: 20%
- Content is persuasive and scientifically grounded: 60%
- Participation level of each member: 20%
Note: Examination format and industry engagement activities may vary flexibly depending upon real situation