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Course title: International Business Communication
Course code: MKTE408
Department: Marketing & Communication
Credit hours:: 3
Prerequisite(s): Principles of Marketing (MKTE301)
- COURSE OBJECTIVES
Communication in international business connects actors from different countries and cultures around the world to achieve economic goals and to position in the global business community. This course helps students understand the nature, meanings and means of communication in international business activities, as well as equips them with theoretical knowledge and practical skills in business communication for international business actors. During the course, students have opportunity to discuss and apply theories to improve communication effectiveness while achieving business goals and building reputation and image of corporations in the world market. The course also creates opportunities for students to improve theoretical knowledge, update information technology innovations, practice communication skills by participating in exchanging, negotiating, building images, advertising products, discovering markets… in different business deals.
- COURSE CONTENT AND SCHEDULE
|
No. |
Content |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments… (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar (2) |
|||||
|
1 |
Chapter 1: Overview of International Business Communications |
2 |
1 |
3.5 |
3 |
CLO 1,5 |
|
2- 3 |
Chapter 2: Communication Strategy and Plan in International Business |
4 |
2 |
3.5 |
11 |
CLO 1,2,3,5 |
|
4-5 |
Chapter 3: Target audiences and communication message design |
4 |
2 |
3 |
11 |
CLO 1, 5,6,7 |
|
6-7 |
Chapter 4: Integrated marketing communications coordination |
4 |
2 |
3 |
11 |
CLO 1, 3,4,5,6 |
|
8-9 |
Chapter 5: Trade shows, expositions, and Direct Marketing |
4 |
2 |
3 |
11 |
CLO 1,5,6,7 |
|
10-11 |
Chapter 6: Advertising and Public Relations (PR) |
4 |
2 |
3 |
11 |
CLO 1,5,6,7 |
|
12-13 |
Chapter 7: Digital Communication Tools |
4 |
2 |
3 |
11 |
CLO 1,5,6,7 |
|
14-15 |
Chapter 8: Media crisis management in International Business |
4 |
2 |
3 |
11 |
CLO 1,4,5,6,7 |
|
Total |
30 |
15 |
25 |
80 |
||
*For a compulsory course of the training program, this course shall contain sessions delivered by business experts/ reporters.
- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
|
- Attendance checking: minimum of 5 times |
1,2,3,7 |
10% |
|
Midterm Test |
- Exam format: written exam - Content: issues have been studied - The written exam can be in the form of 20 multiple-choice questions or 02 essay questions (in which, 01 theory-based question and 01 practical question) - Students are not allowed to use any material during the exam. |
- Evaluation criteria: + For multiple-choice questions: students answer exactly 20 multiple-choice questions: 10 points (100%) + For essay questions: the maximum points for each question are 5 points (50%), specifically: Understand the issue: 1 point (10%) Solving the issue: 1 point (10%) Analyze the issue: 1 point (10%) Giving example: 1 point (10%) Expression: 1 point (10%) Total: 5 points (50%)/essay question |
4,5,6,7 |
30% |
|
|
Summative |
Final test |
- Exam format: written exam in 60 minutes - Content: issues have been studied - The written exam consists of 02 parts: + Part 1 contains 40 multiple choice questions covering all chapters + Part 2 consists of 02 essay questions which require the application of knowledge in practice: question 1 covers the first half of the course, question 2 covers the other half of the course. - Students are not allowed to use any material during the exam. |
- Evaluation criteria: + For essay questions: Concise answers to 2 essay questions: 4 points (40%) + For multiple-choice questions: Correct answers to multiple choice questions: 6 points (60%) Total: 10 points (100%) otl0 ponts
|
1,2,3,4,5,6 |
60% |
|
|
|
|
Total: |
100% |
|
* Summative assessment:
(2) Extra credit (or bonus points for study encouragement):
- Given when students actively participate during lectures
- Students give their answers to the lecturer’s questions straight to the point
- 3 times: 1 bonus point (10%) for the mid-term exam, 6 times: 1 bonus point (10%) for the final exam, the total bonus points not exceeding 2 points (20%) for mid-term exam or 1 point (10%) for final exam scores.