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Course title: Business Innovation (Sáng tạo kinh doanh)
Course code: TMAE327
Department: International Trade, School of Economics and International Business
Course conducting:
Credit hours: 3
Prerequite(s): None
1. COURSE OBJECTIVES
The module provides knowledge and skills about social business models and how to funding for implementation of projects. Students will be provided with the knowledge and skills to build and deploy business models in practice. In addition, the module helps students understand how to approach stakeholders and community resources in the social business ecosystem to raise capital and develop business models.
- COURSE CONTENT AND SCHEDULE
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments... |
Self-study with teacher’s tutorials |
||||
|
Lecture |
Practice, Seminar... |
|||||
|
1-2-3 |
Chapter 1: Designing a Business Model |
6 |
3 |
3 |
15 |
1,2,5,6,7 |
|
4-5 |
Chapter 2: Impact assessment to complete the business model |
4 |
2 |
2 |
10 |
1,2,5,6,7 |
|
6 |
Chapter 3: Core Values |
2 |
1 |
1 |
5 |
1,2,3,4,5,6,7 |
|
7 |
Chapter 4: Design thinking to develop business models and deliver sample products |
2 |
1 |
1 |
5 |
1,2,3,4,5,6,7 |
|
8 |
Chapter 5: Business model improvement |
2 |
1 |
1 |
5 |
1,2,3,4,5,6,7 |
|
9 |
Chapter 6: Crowdfunding |
2 |
1 |
1 |
5 |
1,2,3,4,5,6,7 |
|
10-11 |
Chapter 7: Motivation for crowdfunding |
4 |
2 |
2 |
10 |
1,2,3,4,5,6,7 |
|
12 |
Chapter 8: The Value of crowdfunding |
2 |
1 |
2 |
5 |
1,2,3,4,5,6,7 |
|
13 |
Chapter 9: Methods and channels of crowdfunding |
2 |
1 |
2 |
8 |
1,2,3,4,5,6,7 |
|
14-15 |
Chapter 10: Building an effective crowdfunding campaign |
4 |
2 |
10 |
12 |
1,2,3,4,5,6,7 |
|
Total (hour) |
30 |
15 |
25 |
80 |
||
- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
|
Form |
Content |
Criteria |
CLO |
Proportion |
|
|
Formative |
Attendance |
Students have to attend all the lectures, complete all the assignments and express their opinions in the lectures
|
The number of attendances and participation in lesson |
1; 2; 3; 5; 6; 7 |
10% |
|
Midterm test |
Subjects covered in this course |
Writing test/ assignments/ presentation/ group work |
1; 2; 3; 4; 5; 6; 7 |
30% |
|
|
Bonus Points |
Correctly answering questions in class will be awarded a bonus point of 0.2 pts in the mid term or 0.1 in the final test |
|
|
|
|
|
Summative |
Final test |
Subjects covered in this course |
Writing exam (Multiple-choice and/or essay questions), Assignments, Report, Project, Oral Examination, or a combination of the above |
1; 2; 3; 4; 5; 6; 7 |
60% |
|
|
|
|
|
Total |
100% |