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Course title: Ecommerce (Thương mại điện tử)
Course code: TMAE306
Department: Ecommerce, Faculty of Business Administration
Course conducting:
Credit hours: 45
Prerequite(s):
- COURSE OBJECTIVES
This course introduces the principles and procedures related to the design, use and launch of e-commerce ventures. It gives an overview of e-commerce and its effects on business and society, introduces e-commerce business models, portrays the technological infrastructure of e-commerce, discusses the intersection between marketing and e-commerce, and does all this in context – by presenting and discussing real e-commerce cases, such as Facebook.com, eBay.com, Amazon.com and many other ecommerce companies in Vietnam and other countries.
Provides current and emerging issues in business transactions over the electronic medium and examines issues and topics in the functional areas of business as they relate to electronic commerce. Includes study of business models and concepts, infrastructure, marketing, security and encryption, retailing, supply chain, ethical, social, and political issues.
2. COURSE CONTENTS AND SCHEDULE
|
No. |
Contents |
Time Allocation |
Contribution to CLO |
|||
|
Hour(s) on the class |
Essays, exercise, Assignments... (3) |
Self-study with teacher’s tutorials (4) |
||||
|
Lecture (1) |
Practice, Seminar… (2) |
|||||
|
1 |
Chapter 1 Introduction to E-commerce |
3 |
0 |
0 |
6 |
1,2,3,4 |
|
2 |
Chapter 1 Introduction to E-commerce (con’t) |
3 |
1 |
1.5 |
6 |
1,2,3,4 |
|
3 |
Chapter 2 Ecommerce Business Strategies |
3 |
0 |
0 |
6 |
1,2,3,4 |
|
4 |
Chapter 2 Ecommerce Business Strategies (con’t) |
2 |
3 |
3 |
3,5 |
1,2,3,4,5,5,6,7,8,9,10 |
|
5 |
Chapter 4 Building an Ecommerce present |
3 |
0 |
0 |
6 |
1,2,3,4,5,5,6,7,8,9,10 |
|
6 |
Chapter 4 Building an Ecommerce present (con’t) |
2 |
3 |
3 |
4,5 |
1,2,3,4,5,5,6,7,8,9,10 |
|
7 |
Midterm |
0 |
0 |
0 |
6,5 |
1,2,3,4,5,5,6,7,8,9,10 |
|
8 |
Chapter 6 Ecommerce marketing and advertising |
3 |
0 |
0 |
6 |
1,2,3,4,5,5,6,7,8,9,10 |
|
9 |
Chapter 6 Ecommerce marketing and advertising (con’t) |
2 |
1 |
0 |
4,5 |
1,2,3,4,5,5,6,7,8,9,10 |
|
10 |
Chapter 7 Social, mobile, and local marketing |
2 |
3 |
3 |
4,5 |
1,2,3,4,5,5,6,7,8,9,10 |
|
11 |
Chapter 7 Social, mobile, and local marketing (con’t) |
3 |
0 |
0 |
6 |
1,2,3,4,5,5,6,7,8,9,10 |
|
12 |
Chapter 12 B2B Ecommerce |
2 |
1 |
3 |
4,5 |
1,2,3,4,5,5,6,7,8,9,10 |
|
13 |
Chapter 12 BeB Ecommerce (con’t) |
2 |
3 |
0 |
4,5 |
1,2,3,4,5,5,6,7,8,9,10 |
|
14 |
Presentation & discussions |
0 |
0 |
4,5 |
7 |
1,2,3,4,5,5,6,7,8,9,10 |
|
15 |
Presentation & discussions (con’t) |
0 |
0 |
7 |
4,5 |
1,2,3,4,5,5,6,7,8,9,10 |
|
Total |
30 |
15 |
25 |
80 |
||
- COURSE ASSESSMENT
- Score ladder: 10
- Type of assessment
|
Form |
Content |
Criteria |
CLO |
Option 1 |
Option 2 |
|
|
Formative |
Attendance |
|
The number of attendances and participation in lesson |
14 |
10% |
10% |
|
Mid-term Assignment 1: Quiz |
Chapter 1, 2, 3, 4 |
Quick test, 30 minutes |
1, 2, 3, 4 |
10% |
10% |
|
|
Mid-term Assignment 2 |
Ecommerce Case Study |
Individual Case Report |
1, 2, 3, 4, 5, 6, 7, 8, 9, 11 |
|
20% |
|
|
Ecommerce Project |
Group Written Report & Presentation |
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 |
20% |
|
||
|
Summative |
Final test |
Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 |
MCQ + writing (60 - 90 mins) |
1, 2, 3, 4, 5 |
|
60% |
|
MCQ + writing (60 - 90 mins) online |
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 |
60% |
|
|||
|
|
|
|
Total: |
100% |
100% |
|