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MKT201F – Global Marketing Management

1. COURSE OBJECTIVES This course is designed to include theories of international trade and marketing management in the global environment. It focuses primarily on...

SCSE401 – Global Supply Chain Management Strategy

1. COURSE OBJECTIVES In the context of globalization, manufacturers/firms have more and more links to worldwide active supply chains. Accompanied by this, firms are...

TCHE301 – Principles of Finance and Money

1. COURSE OBJECTIVES This is a bridging course, connecting foundation courses to professional knowledge courses. This course provides basic theories of money, including: function...

TMAE411 – Communication strategy

1. COURSE OBJECTIVES The course presents the strategic approach to marketing communications and IMC tools. It allows students to understand and put into practice...

FLO201F – Freight Logistics Operation

1. COURSE OBJECTIVES This course is an introduction to the roles of Logistics, different categories of Logistics Services Provider, and appreciation of the roles...

TMA332F – Multimodal transport

1. COURSE OBJECTIVES The emergence of the multimodal transport has been facilitating growing international trade and logistics. The reason is there has always been...