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MKT401E - International Marketing

THÔNG BÁO

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Course title: International Marketing

Course code: MKT401E 

Department: Marketing – School of Economics and International Business

Credit hours: 3

Prerequisite(s): Fundamentals of Marketing (MKT302E)

Time of the first design/announcement:

Adjust, modify, supplement:

 

  1. COURSE OBJECTIVES:

The course equips students with in-depth knowledge of international marketing and tools for marketing planning in foreign markets. Students should be able to analyze factors of international marketing environment that can affect international marketing of businesses, find target export markets, study behavior of importers in order to design international marketing plans in international business.

 

  1. COURSE CONTENTS 

No.

Contents

Time Allocation

Hour(s) on the class

Essays, exercise, Assignments…

(3)

Self-study with teacher’s tutorials

(4)

Lecture (1)

Practice, Seminar (2)

1

Chapter 1: Overview of International Marketing

2




1

2

4,5

2

Chapter 2: International Marketing environment

2

1

2

4,5

3

Chapter 2: International Marketing environment (cont.)

2

1

1,5

4,5

4

Chapter 3: Market research in International Marketing

2

1

1,5

4,5

5

Chapter 3: Market research in International Marketing (cont.)

2

1

1,5

4,5

6

Chapter 4: International Marketing Planning

2

1

1,5

4,5

7

Chapter 4: International Marketing Planning (cont.)

2

1

1,5

4,5

8

Chapter 5: International Product Strategies

2

1

1,5

4,5

9

Chapter 5: International Product Strategies (cont.)

2

1

1,5

4,5

10

Chapter 6: International Pricing Strategies

2

1

1,5

4,5

11

Chapter 6: International Pricing Strategies (cont.)

2

1

1,5

4,5

12

Chapter 7: International Distribution Strategies

2

1

1,5

4,5

13

Chapter 7: International Distribution Strategies (cont.)

2

1

1,5

4,5

14

Chapter 8: International Promotion Strategies

2

1

1,5

4,5

15

Chapter 8: International Promotion Strategies (cont.)

2

1

1,5

4,5

Total

30 

15

22.5

67.5



  1. COURSE ASSESSMENT

- Score ladder: 10

- Type of assessment

 

Form

Content

Criteria

Proportion

Formative

Attendance

 

- Attendance checking: minimum of 5 times

10%

Midterm Test

Mid-term exam: Group assignment

- Group assignment includes two parts:

+ Group essay: 5-7 pages A4 (excluding Appendices)

+ Font: Times New Roman 12

+ Top, bottom, left and right margins are 2.5cm, 2.5cm, 3.5cm, 2cm respectively 1.5 lines spacing

+ Group presentation: 10-15 minutes per group (including Q&A session)

+ Clear subject matter 2 points

+ In-depth analysis 2 points

+ Diversified list of references 1 point

+ Concise presentation (language) 1 point

+ Creativity 1 point

 - Presentation grading: 

+ Focused and concise presentation and Q&A 3 points

 

 Total: 7 points

30%

Summative

Final test

- Exam format: written exam in 60 minutes

- Content: issues have been studied

- The written exam consists of 02 parts:

+ Part 1 contains 40 multiple choice questions covering all chapters

+ Part 2 consists of 02 essay questions which require the application of knowledge in practice: question 1 covers the first half of the course, question 2 covers the other half of the course (content on 4Ps).

- Students are not allowed to use any material during the exam.

- Evaluation criteria:

+ For essay questions: 

Concise anwers to 2 essay questions: 4 points

+ For multiple-choice questions: 

Correct answers to multiple choice questions:  6 points

Total: 10 points


otl0 ponts

 

60%

 

 

 

100%

THÔNG BÁO

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2022-10-01